08/30/2026
“How do I get my content to perform better?”
A business owner asked me this during a marketing consultation last week.
So we talked about one of my favorite content frameworks:
Problem → Agitate → Solution.
Problem: Name what your customer is already struggling with.
Agitate: Show why it matters, what it’s costing them, or what happens if nothing changes.
Solution: THEN show them the better way forward.
He tried it on his next piece of content.
It got about 3x his normal views.
No algorithm hack. No posting trick.
People pay attention when they recognize themselves in what you’re saying.
Stop starting with your business.
Start with their problem.
Business Boldly