Yellow Anchor Virtual

Yellow Anchor Virtual Overwhelmed in your business? Too much to do and not enough of you? Writing is our jam: blog posts

Do you remember when you used to love your website?Yeah…about that…..Maybe you do or maybe you never really loved it.Web...
02/15/2022

Do you remember when you used to love your website?

Yeah…about that…..
Maybe you do or maybe you never really loved it.

Websites are living creatures. They need to grow and change because you grow in your business and make boss woman changes.

Is the current version of your website a striking reflection of who you are and what you offer NOW?

But you might be thinking, who has the time to make the updates?

🙋🏾‍♀️ And now is the time.

To spread some 💗 this Valentine’s Day, from now until February 25, 2022, I have 5 open slots to perform some magic on your website.

For this limited time, you can have your HOMEPAGE and either your ABOUT ME or SERVICES page UPDATED all for $975. That’s a little more than 15% off the regular price!

The first 5 people who book their website update project between now and February 25, 2022 will be the ones with that silly grin on their faces every time they pull up their website. Which will be all the time, now that they have that lovin’ feeling back!

Have questions? Let’s chat. Click the link in bio to make a free appointment.

Some books will change your life. Wild Mediterranean] is one of those books for me.My word for the year is “ALIGN.” I ch...
09/19/2021

Some books will change your life. Wild Mediterranean] is one of those books for me.

My word for the year is “ALIGN.” I chose this word because I wanted to work toward my actions lining up with my beliefs.

So finding this book is helping me to match my desires for my health with my eating habits.

Four days into the detox phase and I am feeling better, but the sugar cravings are a beast! Thank you, Stella of Wild Mediterranean] , for generously lending your expertise and for your encouragement!

Check out the book to learn to boost the good bacteria in your gut, retrain your palette and enjoy delicious whole food!

Here’s to better health and a fuller life!

Why don’t people tell you these things?I wish someone had told me that one of the greatest challenges that I would have ...
03/15/2021

Why don’t people tell you these things?

I wish someone had told me that one of the greatest challenges that I would have in building my business would be myself. Well, my mindset, to be more exact.

I thought that I just needed to know all of the things…onboarding new clients, becoming a master with Asana, Airtable, Freshbooks, Kajabi, etc., how to show up on social media and on.

Yes doing all of those things is important.

BUT, what I have learned, though, is that if my mind is getting in the way of me moving forward, all of my knowledge and skills will NOT serve me. Or at least very little.

So, March is Mindset Month for me! (We writers love a good alliteration!)

My ideas for strengthening my mindset…journaling, prayer, doing the “hard” things afraid (OFTEN), showing up for myself, learning from others.

Give me a 👊🏾, if you feel me about how HUUUGGEEEE mindset is.

LMK what you do to strengthen your mindset. 

I am happy to be your March mindset partner. I mean it. DM me!

Knowing when to outsource your copywriting/social media—3 reasons🧚🏾‍♂️ You HATE writing.🧚🏾‍♂️🧚🏾‍♂️  You are a decent wri...
02/10/2021

Knowing when to outsource your copywriting/social media—3 reasons

🧚🏾‍♂️ You HATE writing.

🧚🏾‍♂️🧚🏾‍♂️ You are a decent writer, but writing is NOT your zone of genius.

🧚🏾‍♂️🧚🏾‍♂️🧚🏾‍♂️ You are a great writer, but more important things need you attention.

🧚🏾‍♂️ Does the thought of writing make you flashback to sophomore year of English Language Arts??? And maayyybeee that’s not a good feeling! You want to scream, “Don’t make me write, PLEASE!”

🧚🏾‍♂️🧚🏾‍♂️ People compliment you on your writing. Yet you know the truth deep down: it’s not your zone of genius.

🧚🏾‍♂️🧚🏾‍♂️🧚🏾‍♂️ You are a great writer, but would like a proofreader and need someone else to bother with the tech end of posting, researching hashtags and the rest. You feel if someone else did the bulk of the “heavy lifting”, you could just add your secret sauce.

If any of the above reasons sound like you, consider outsourcing your copywriting/social media.

Then you’ll have time to hum in your zone of genius and focus on what demands all of YOU.

What did I miss? Are you thinking of other reasons to outsource your copywriting/social media? LMK in the comments.

Are you always wondering what to post on the Gram?  You kind of feel like you should.  You know, that’s what they say.Bu...
01/29/2021

Are you always wondering what to post on the Gram? You kind of feel like you should. You know, that’s what they say.

But posting for you goes like this…..Write a sentence, erase a sentence.....Arrgghhhh! The frustration sets in.

What if I told you that you could streamline the entire process for free?

Would you be interested?

Well, it will cost some of your time. About two hours or so of introspection will give you much more peace when posting and will help you feel aligned in how you show up across all channels of social media.

Here is the method to the posting madness. (Much love to for showing me the path to “brand enlightenment” which makes posting so much easier. More on her later.)

1. Identify your brand voice.
2. Identify your content pillars.
3. Create a posting schedule by deciding if you want to educate, engage, sell to or inspire your peeps.

Using your brand voice, content pillars and posting schedule, begin writing killer posts.

Over the next week, I will break down each of the steps in greater detail.

And voilà! (Cue the angelic chorus.) You have arrived in posting heaven! You exhale. You feel so much better!

Veteran copywriter offers a FREE brand voice template. Go to https://geoffkullman.com/brandvoice/ to download the template and to get started on the 3 key steps to posting (almost) headache-free!

If you would like someone to walk through this process of identifying your brand voice and content pillars and helping you to get set up with a posting schedule, check out the link in bio for .

If you have questions for me, lmk in the comments or my DMs. I am happy to help. 🧚🏾‍♂️

Which hat(s) are you wearing today?Sometimes it’s just necessary to wear all of the hats.Yet, no one is pulling the wool...
01/25/2021

Which hat(s) are you wearing today?

Sometimes it’s just necessary to wear all of the hats.

Yet, no one is pulling the wool over your eyes. You are aware of the one great truth.

Many of these positions in your business are not only way outside of your zone of genius, but are not even in your level of competency.

It was just that things had to get done. It didn’t matter that you weren’t good at it or didn’t even like certain tasks.

I get it.

You are painfully aware, because you are tired and want to focus on the parts of your business that you easily rock.

I think we need to talk. Let’s talk about what is in your zone of genius and what isn’t.

Let’s talk about all of the copywriting, social media managing, email marketing and new product creation that I can take off of your plate and psyche.

Let’s talk and dream about the growth in your business. Click the link in my bio.

Let’s make word magic. 🧚🏾‍♂️

Where could you go?  What could you do, if you believed this truth:  what you need to move forward, to really move forwa...
01/20/2021

Where could you go? What could you do, if you believed this truth: what you need to move forward, to really move forward, is already inside of you?!

Tag someone who needs to hear a good word!

No more, “I just need to take one more course”, or “It would be great to have a mentor” (though you haven’t acted on what your coach taught you).

Today, let’s lace up our shoes, take a deep breath, let one foot hit the pavement after another and trust our inner knowing to guide us on the path.

Oh the places you’ll go! 💯

(One of those days when you need to read and believe your own post! 😜)

How do you become a better writer?  By writing!  **Share*** this post with someone who wants to be a better writer.  Ple...
01/16/2021

How do you become a better writer?

By writing!

**Share*** this post with someone who wants to be a better writer. Please and thank you.

The answer is simple, but is not always easy.

The all-white Google doc on your computer screen or the blank sheet of paper in front of you can be very intimidating. Trust me, I know.

And if you are also like me, you may have a committee of critics in your head offering their unwanted opinions every time you start.

On the days when their vote seems to outweigh your own, you may not get much written.

My dear friend, , gave me the best advice about becoming a better writer. He is a visual artist and author among his other talents and passions.

(Before you go any further, go check out his phenomenal artwork. I’ll wait right here for you.)

Many years ago, he encouraged me to write 15 minutes a day, EVERY day. The “every day” part is the most essential.

Composing your thoughts and typing them out will become second nature. Your internal committee may even get tired and leave you alone for a while, when they see you consistently determined to find a clever turn of phrase.

The corollary to this first piece of advice goes like this, “The amazing writer that you will be one day needs the crappy writer that you are today.”

More great advice from !

Another way of expressing this same idea: don’t despise small beginnings; you have to start somewhere; even if it is with that crappy sentence that you just wrote.

Do you want to show up more often on social media, but the writing piece is getting in the way?

Just start. Just write. Even if it is crappy.

Share this post with someone who could use a writing boost!

Happy Monday!  Do you need a little something to put a smile 😃 on your face?  Her drawings always do that for me.  I hop...
01/12/2021

Happy Monday!

Do you need a little something to put a smile 😃 on your face?

Her drawings always do that for me.

I hope you find the corners of your mouth doing a little dance!

I guess Rudolph has been working on her self-portraits! 😀

Imagine you can’t use written words.  How effectively could you communicate with your clients?That would be freaking har...
01/06/2021

Imagine you can’t use written words. 

How effectively could you communicate with your clients?

That would be freaking hard! 😲

Social media captions, emails, online course materials, Pinterest posts, blog posts, digital products, newsletters, marketing, infographics, sales funnels, and the list goes on. Words, words, words!

Even when you do a video (a reel or for your stories), you include some sort of written content. 🤔

Concise, clear and engaging copy can mean the difference between getting that client and making 💲💲💲!

Your copywriter is the bff who has your back when it is time to wield words. 

You know you are ready to level up your copy to attract more clients or to create/offer that awesome online course, digital product or Pinterest presence. 2021 is your year!

Click the link in my bio today and let’s chat about bringing your projects to life.

The solutions are there; I will help you discover them.

Let’s make word magic. 🧚🏾‍♀️

Who are you?  I was a psych major; human behavior dazzles me!And, I have rarely met a personality test that I didn’t lik...
12/21/2020

Who are you? 

I was a psych major; human behavior dazzles me!

And, I have rarely met a personality test that I didn’t like.

Like my stats say, I am :

On Myers-Briggs, an ENFJ. I was only about 3 points over the cut-off from being an introvert. Then one day, I learned that an “extroverted introvert” was a thing. I had found my tribe. Cue the angelic chorus, “Hallelujah!”

I love to hang out with people, but then don’t bug me until I go within to get re-charged! 💯

On the Enneagram, 2w3, Ever The Helper and Hostess. Want to come to dinner?

I can be people-pleasing when I am in a bad space.

I love to read the Enneagram descriptions of your number.

They always list the positive side and then don’t let you forget about your dark side. 🤣

Strengths-Finder Themes: Learner, Individuation, Ideation, Connectedness and Empathy.

I would probably go to school forever, if someone else were paying for it. When I taught I loved the 1:1 connections the most; kind of tricky to do when there are 33 in a class.

I see the Ideation and Empathy most when I write. When I can truly connect with someone, I feel the sparkle.

So, who are you?

How does that affect how you show up in your business?

Who are you?  I was a psych major; human behavior dazzles me!And, I have rarely met a personality test that I didn’t lik...
12/21/2020

Who are you? 

I was a psych major; human behavior dazzles me!

And, I have rarely met a personality test that I didn’t like.

Like my stats say, I am :

On Myers-Briggs, an ENFJ. I was only about 3 points over the cut-off from being an introvert. Then one day, I learned that an “extroverted introvert” was a thing. I had found my tribe. Cue the angelic chorus, “Hallelujah!”

I love to hang out with people, but then don’t bug me until I go within to get re-charged! 💯

On the Enneagram, 2w3, Ever The Helper and H ostess. Want to come to dinner? I can be people-pleasing when I am in a bad space.

I love to read the Enneagram descriptions of your number. They always list the positive side and then don’t let you forget about your dark side. 🤣

Strengths-Finder Themes: Learner, Individuation, Ideation, Connectedness and Empathy.

I would probably go to school forever, if someone else were paying for it. When I taught I loved the 1:1 connections the most; kind of tricky to do when there are 33 in a class.

I see the Ideation and Empathy most when I write. When I can truly connect with someone, I feel the sparkle.

So, who are you?

How does that affect how you show up in your business?

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