09/16/2020
The Family Owned Company Fighting Climate Change
When Badger Balm founder Bill Whyte kept struggling with rough, calloused hands as a result of building eco-friendly homes throughout New England with his contracting company, he decided to make a balm remedy from scratch.
Nearly 25 years later, Badger Balm has become an innovative leader at the forefront of environmental responsibility and work-life balance in the personal care industry
Now, Co-Collaborative Executive Officer Rebecca Hamilton (Bill's daughter) runs the family business with a goal to make an impact on environmental responsibility and climate change.
A reluctant entrepreneur, Rebecca thought business was a dirty word and would have rather done activism work. However, the strength of the companies in the B Corporation community who are mission-driven and exist to provide a positive impact first and not as an afterthought was a source of inspiration for her.
Rebecca’s goal is for Badger Balm to have a more positive impact on the planet than negative. Becoming carbon neutral is no small feat and Badger Balm is extending beyond carbon neutrality by including other greenhouse gas emissions in their climate action plan.
Hear Rebecca explain how her company is uniquely positioned to put planet-friendly profits first.