Cross-Media Marketing

05/30/2015

Don’t Forget The Basics
As with most things in life, never forget to use the basics. In marketing, among other things, this means:
Make sure you know your best customer profile.
Make sure your prospect data equates to the
demographics of your best customer profile.
Clearly identify your campaign goals so you know
whether the outcome is success or failure.
Develop a campaign strategy that utilizes the
power of your targeted data.
Create campaign creative that supports data
driven relevant personalization
Develop campaign measurement systems to
track responses and be able to report on your
campaign outcomes.

05/30/2015

Follow Up
Consider following up direct mail with a cost effective email message to engage the prospect in a deeper way.

05/30/2015

Give Customers A Place To Go
Always make it easy for customers to respond. Give them multiple response vehicles such as personalized landing pages, microsites, toll free telephone numbers, bounce back cards, etc.

05/30/2015

Test, Test, And Test Some More
Create a testing plan. If the initial campaigns are successful, determine the reasons why and incorporate further testing to continually improve results. Email can be quick and cost effective to test marketing messages prior to a larger scale direct mail project. Sending an email prior to delivering direct mail can boost awareness and possibly increase response rates.

05/30/2015

There are many ways to implement cross mediamarketing strategies. Unless you have already mastered this unique approach, here are some thoughts to consider:

Start Small
Don’t develop a complex cross media campaign if your company has no historical data to support a major campaign investment. The easiest way is to
begin is to develop a simple yet functional direct mail or email marketing campaign and direct them to a personalized URL landing page to express their
interest in your product or service. Many of the cross media marketing goals mentioned earlier can be achieved with this type of campaign.

05/30/2015

QUICK QUESTION....Do you want?:
1.- Create more qualified leads who are truly
interested in learning more?
2.- Drive down the cost per lead?
3.-Develop an environment for qualified
leads to interact and provide real time
relevant data to assist and possibly
shorten the sales process?
4.-Build the platform for marketing to current
clients to grow the relationship and
increase profits?
5.-Retain loyal customers by consistently
communicating with value oriented
messaging?
6.-Analytically track results on demand and
provide hard data to constantly improve
campaign ROI?
7.-Better align marketing and sales processes
and goals? CROSS MEDIA MARKETING IS FOR YOU!

05/30/2015

What types of media can be used together to
create successful campaigns? Well, the answer
to this question seems to be growing every
day. Here is a list of selected media that have
been successfully used to achieve campaign
goals:
Direct mail
Email marketing
Personalized URL’s
Radio
Television
Infomercials
Podcasts
Wireless phone
Social Media

05/30/2015

Cross media marketing is a strategic approach
to communications that allows businesses to
cross paths with their audiences at every level,
synchronizing all online and offline efforts,
and creating communication synergies never
before possible.

02/21/2015

02/21/2015

Almost three-quarters of small-business owners are confident in their social media strategies. Still need help with yours? Try following these 8 tips.AMERICAMEXPRESS.COM

It seems strange to think there was ever a time when social media wasn’t an integral part of growing a small business. While many entrepreneurs still struggle with how to best use social media to engage their audiences and promote their businesses, there are signs that they're gaining confidence in their social media skills.

In 2012, 54 percent of small-business owners, who participated in a survey administered by Constant Contact, reported they needed help with social media. This year, that number dropped to 45 percent. This confidence seems to be translating into success, with 72 percent saying that their marketing efforts across the channels that matter, including social, email, mobile and Web, are working.

Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content. The online community has little tolerance for self-promoters who view social media as a means to free advertising. Given this, small-business owners face a challenge when it comes to striking a balance in using social media to engage and promote.

Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.

02/21/2015

WHY YOUR BUSINESS NEED SOCIAL MEDIA?

"When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers to the business. Smart business owners and marketers focus on relationship building, either through regular content marketing or by having conversations with customers who are already familiar with the brand.

Straightforward and effective, this type of strategy has helped thousands of businesses spark new life into their marketing campaigns—but I believe social media has a much broader potential for business development and customer retention.

Customer service is evolving to match the rapid growth and development of new communication media, and today’s most popular social media platforms are the perfect opportunity to capitalize on that trend." Jayson DeMers. FORBES.COM

02/21/2015

One of Cross-Media Marketing strategy is to help restaurants find potential customers and increase revenue by utilizing direct mail, marketing strategies, smart phone and mobile technology.
About one in six restaurants close or change ownership within their first year of business Cross-Media Marketing combines traditional printing services with online and mobile marketing and social media to help restaurants succeed.

Through our marketing and print communications, we aim to provide turn-key marketing solutions to aid in both customer acquisition and customer retention. Again, whether it's through direct mail, mobile marketing, or digital marketing solutions, we're confident that Cross-Media Marketing programs can keep restaurants full, allowing restaurant owners to focus on what they do best, keeping their customers happy and coming back.

Because nearly half of all local searches are performed on mobile devices, Cross-Media Marketing realizes that restaurants can increase their exposure tenfold while leaving impressions on their new and existing customer base through mobile marketing. Cross-Media Marketing strategies includes using social media marketing, mobile specific websites, applications, QR codes can be integrated into marketing materials like business cards, magazine advertisements, websites, tee- shirts and direct mail pieces.

Whether it's mobile, online, or more traditional print marketing, our specialized marketing solutions will assist restaurants by communicating with patrons, and potential patrons, in the way that they prefer to be communicated with.

After a restaurant reaches the first year mark only 2-3% of them shut down. By helping with things like printing color copies of menus, banners, business cards and running customer retention campaigns, Cross-Media Marketing can help restaurants regardless what stage they are in business.

Give us a call today 210.815.0480 or email at crossmediamarketingsagmail.com