12/01/2025
Call to Action…Encouraging Message to Start-Up Nonprofits
1. Recognize the Situation Positively
“Most foundations fund established organizations, but start-ups can win grants by showing strong leadership, community need, and a solid plan.” Being new does not disqualify you; it simply means your strategy must be intentional.
This provides an honest perspective while staying encouraging.
2. Emphasize That Start-Ups Have Advantages
Many funders are looking for:
• Innovative ideas
• Community-led, lived-experience-driven programs
• BIPOC-led organizations
• Urgent or emerging needs
• Small grassroots groups with deep trust in the community
Start-ups can stand out by telling a compelling, community-focused story.
3. Make Clear That Funders Look for Evidence (Small Successes Matter)
You don't need years of results. Funders are simply looking for proof that your program is effective—even early evidence counts. Pilot projects, positive feedback, photos, and initial outcomes all demonstrate progress.
4. Focus on Grants with Realistic Chances
Start-ups should target:
✔ Community foundations: Small grants ($2,500–$25,000).
âś” Corporate/local giving: Support from banks, stores, credit unions, utilities.
✔ Government mini-grants: City “capacity-building” or “neighborhood” grants ($1,000–$10,000).
âś” Family foundations & DAFs: Flexible, relationship-based funding.
âś” BIPOC-led nonprofit funds: Funders often support new BIPOC organizations to build community credibility.
This gives clear options, not empty promises.
5. Encourage a Step-By-Step Strategy (This Prevents Overwhelm)
Establishing trust within the community first
Launching a modest but impactful pilot initiative
Recording outcomes with stories, surveys, and photos
Setting straightforward goals and expectations
Building partnerships
Starting by applying for smaller grants
Expanding gradually over 12–18 months
Taking things one step at a time helps start-ups see that success is attainable.
6. Normalize the Funding Journey
Most nonprofits don’t receive major grants in year 1 — and that’s normal. But nonprofits that show persistence, accountability, and community impact do get funded over time.
This helps them maintain morale.
7. Celebrate Non-Grant Funding: There are other options
Suggest alternatives:
• Membership donations
• Monthly giving
• Fundraising events
• Corporate sponsorships
• Partnerships with larger nonprofits
• Online campaigns
Start-ups often advance more quickly through strong relationships rather than just grants.
8. Funders Support Potential
Funders are drawn to:
• Compelling stories
• Well-defined missions
• Genuine ties to communities
• Leaders who bring personal experience
• Detailed plans with clear, measurable goals
• Openness and responsibility
Start-ups can demonstrate all these qualities even before securing any grants.
“Start-up nonprofits can receive grants — beginning with small, local funders who support new ideas. Funders aren’t looking for perfection; they’re looking for commitment, community need, and evidence that you’re making a difference. Start small, document everything, build partnerships, and grow your credibility. Grants will follow when funders see consistent impact.”
YOU CAN DO THIS! LET’S TURN YOUR VISION INTO A FUNDABLE STRATEGY.
Sabrina Carnell-Williams
CEO/Grant It First Consulting Services
