08/20/2025
🗺️ You know what hit me like a slap in the face recently?
I'm at NSA, just finished sitting through this solid full-day workshop, and I'm outside waiting for my Uber with this fellow speaker I'd met.
We're just chatting about our businesses, you know how it is.
She looks at me and goes: "I feel like I do really well with my speaking, but it's just not adding up in my revenue growth.
I feel completely stuck and have no idea how to get unstuck."
That took me back to my early days.
Because I lived that exact torture for years.
I'd walk off stage absolutely buzzing, thinking "I totally nailed that presentation."
My audience loved me, the feedback was amazing, my content was solid...
But then I'd check my bank account... it barely noticed it.
It was like there was this huge gap between my speaking ability and my business results.
Try a new marketing trick... nothing.
Polish my talk until it was perfect... revenue stayed flat.
I was feeling STUCK "I'm good at this, so why isn't it paying off?"
Then my mentor hit me with one question that literally stopped me cold:
"Can you tell me where your business actually stands right now... with real numbers?"
I'm thinking, "Of course I can, what kind of question is that?"
Turns out... I had absolutely no clue.
💡 Zero idea what my average monthly revenue was
💡 Couldn't tell you how many qualified speaking opportunities were in my pipeline
💡 Had no clue what my conversion rate was from conversations to actual booking
He just looked at me and said:
"C’mon man, you're asking me to help you get to where you want to go but you can't tell me where you're starting from."
It was like trying to use GPS without setting your current location.
That's when it hit me: I was great at the speaking part, but clueless about the business part.
It was a Game Changing moment.
Once I started tracking these five numbers, everything shifted:
📊 Average monthly revenue from speaking
👥 Qualified speaking prospects in the pipeline
🔄 Conversion rate (conversations → booking)
💰 Average fee per engagement
🤝 Percentage of bookings from referrals
And I've seen this transform other speakers too.
Ericka went from those painful $3K months to consistent $8K months just by tracking her qualified prospects and conversion rate.
She stopped wasting time on tire-kickers and started focusing on real opportunities.
Mark? He doubled his fees overnight when he realized that nearly 80% of his business came from referrals.
Suddenly he knew his real value in the market.
Here's your chance to change your reality:
Take 5 minutes right now and try to write down those five numbers.
Drawing blanks?
That's not a problem... that's your goldmine.
Not another marketing hack or shiny tactic.
Just simple clarity with a basic spreadsheet.
Which one of these would completely change the game for you if you had clarity on it?
Need a basic spreadsheet, just let me know
