Sparkle Presentations, Inc.

08/05/2026

Honored to be referenced / quoted in this feature article in the August issue of TOASTMASTER Magazine,
"Before You Write a Word"
What great speakers do first—and why it makes all the difference.
By Lauren Parsons, DTM, AS, CSP, of New Zealand.

Valuable tips and insights.. from professional speakers!

What great speakers do first—and why it makes all the difference.

07/26/2026

05/30/2026

An international magazine article is being written on the topic on: “What great speakers do before they ever write a word.”

I was invited to provide "the top 2-3 things you do as part of your speech writing and preparation process when preparing for a talk" ... My reply may also be applicable to you:

Whether I am sharing a message with a Toastmaster audience, or for a paid client, preparation is key. Knowing the audience! I ask a lot of questions, get to know who the listeners/participants will be, and tailor everything to them, their immediate take-always, and their ideal outcomes. After the research, I then visualize the audience, from both my speaking area, but more so — as if seated in that audience — listening to and participating. This visualization process enables a stronger connection with the audience, deeper relevance, significance, and impact. Consistently meeting planners and leaders compliment that degree of tailoring, connection, and authenticity.

- Sheryl Roush, CEO, Sparkle Presentations, Inc.

05/25/2026

TRADEMARK: Been busy designing marketing pieces to be used as official "evidence" for a client to secure her niche "identification of goods and services." This all started when coaching her in the speaking business -- and there it was: her unique phrase! (It helps that I've been through the trademark process for my own works, learning from expert attorneys I've hired.) So thrilled for my client!