TW2 Marketing

TW2 Marketing We help professional service firms turn expertise into influence with marketing that’s clear, creative and impossible to ignore.

Jen Whitelaw from our team attended last week’s Bisnow  Multifamily Conference at the Hilton San Diego Bayfront. In addi...
08/13/2026

Jen Whitelaw from our team attended last week’s Bisnow Multifamily Conference at the Hilton San Diego Bayfront. In addition to getting to hang out with so many fabulous real estate folks, including the indomitable Catherine McCullough (pictured), she heard from four incredible panels of speakers.

The panel pictured is “Urban Infill, Transit-Oriented Projects, Complete Communities & Designing Walkable, Livable Neighborhoods,” featuring Brendan Hayes, Fairfield Residential; Alexander Alemany, Hub & Spoke Communities; John Citrigno, Cirius Green Development; Omari Robinson, Villa Homes; Chase Ronge, MVE + Partners; Scott Mosier, Milender White; and Timothy Hutter, Allen Matkins (moderator).

If you run into Alex, ask him for his thoughts on driverless cars – so fascinating how they may transform the real estate industry. And Chase and Scott had great things to say about our client Hines’ Riverwalk San Diego project.

Kudos to Bisnow and all the speakers for a great event.

The best part of coworking day? The company.This month's coworking day included strategy sessions, great food, plenty of...
07/21/2026

The best part of coworking day? The company.

This month's coworking day included strategy sessions, great food, plenty of laughs and the highlight of the day: meeting Sarah's baby, Carter.

Being a remote team makes these in-person gatherings even more meaningful. We leave with fresh ideas, stronger connections and renewed energy to keep delivering thoughtful marketing for our clients.

Safe to say Carter was everyone's favorite coworker.

For the past 16 years, Elizabeth Velic has been helping keep TW2 organized, connected and moving forward.She is creative...
07/01/2026

For the past 16 years, Elizabeth Velic has been helping keep TW2 organized, connected and moving forward.

She is creative, thoughtful and always one step ahead. Whether she's coordinating team gatherings, finding new ways to bring our remote team together or making sure the countless details behind the scenes are taken care of, Elizabeth has a way of making everything run more smoothly.

She's the steady presence our team can count on, the person who remembers the little things and the one who helps keep our culture strong no matter where we're working from.

We are so grateful for her dedication, creativity and care. Happy 16-year anniversary, Elizabeth!

19 years. That’s not just a milestone, it’s a testament to the kind of professional Jen Whitelaw has always been.Jen bri...
06/22/2026

19 years. That’s not just a milestone, it’s a testament to the kind of professional Jen Whitelaw has always been.

Jen brings curiosity, care and a sharp strategic lens to everything she does. Her ability to blend storytelling, strategy and creativity has helped shape countless client successes and made a lasting impact on our team. She leads with thoughtfulness, dedication and a positive energy that makes everyone around her better.

We’re proud to celebrate Jennifer Whitelaw on 19 years of excellence, impact and shared victories. Here’s to many more.

Wishing a very happy birthday to our award-winning Content Consultant, Andrea Papagianis-Camacho!Andrea brings an incred...
06/19/2026

Wishing a very happy birthday to our award-winning Content Consultant, Andrea Papagianis-Camacho!

Andrea brings an incredible eye for detail and a genuine care for every piece she works on. Whether she's writing a press release, editing an article or helping shape a thought leadership piece, she has a way of finding exactly the right words and making sure they land the way they should. She goes above and beyond in everything she does, and our clients and team are better because of it.

We are so lucky to have her on the TW2 team. Thanks for everything you do, Andrea. We hope you have a wonderful birthday!

Your online presence is your first impression, whether you realize it or not.Before a client ever contacts your law firm...
05/27/2026

Your online presence is your first impression, whether you realize it or not.

Before a client ever contacts your law firm, they’ve already evaluated your website, attorney bios and thought leadership content. That experience is shaping trust… or losing it.

Not sure how your firm stacks up? Check out our latest issue of What’s the TW2 Tea and put your online presence to the test with our Lawyer Checklist → https://loom.ly/SiAovpY

Happy birthday to our Marketing Coordinator Alysia Page! 🎉Alysia is always jumping in, figuring things out, and keeping ...
05/17/2026

Happy birthday to our Marketing Coordinator Alysia Page! 🎉

Alysia is always jumping in, figuring things out, and keeping things moving. Whether it’s social, email marketing or reporting, she brings a thoughtful approach and a great attitude to everything she works on.

Hope your day includes something fun!

Your content is doing more than marketing your firm. It’s training how AI talks about you. Before a prospect ever reache...
05/11/2026

Your content is doing more than marketing your firm. It’s training how AI talks about you.

Before a prospect ever reaches out, tools are already summarizing your expertise, services and positioning based on what you’ve published.

The problem? Most firms are leaving that narrative up to chance.
See how your content is shaping AI-driven visibility in What’s the TW2 Tea → https://loom.ly/_6O_VwY

Subscribe for monthly insights built for professional services firms.

When everything feels important, it’s hard to know what’s actually worth your time. "What’s the TW2 Tea" is where we mak...
05/06/2026

When everything feels important, it’s hard to know what’s actually worth your time.

"What’s the TW2 Tea" is where we make sense of it. What’s changing, what to pay attention to and how to approach your marketing with more direction.

Short, practical and built for professional service firms that want a clearer approach.

Subscribe for expert marketing insight delivered straight to your inbox. https://loom.ly/s4p4oKg ☕️

One year with Cindy Adams.Cindy has spent 30 years in marketing, including a decade working with accounting and professi...
05/04/2026

One year with Cindy Adams.

Cindy has spent 30 years in marketing, including a decade working with accounting and professional services firms, so she came to TW2 already knowing the landscape, the clients and what actually moves the needle. That experience shows up every day in how she approaches problems, challenges assumptions and helps clients focus on what matters most.

She’s thoughtful, direct and not afraid to say what needs to be said. The kind of person clients trust quickly, and for good reason.

Really glad she’s part of the team. Here’s to year two! 🥂

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