Polhooper Strategic

08/05/2015

On the importance of using holdout sampling to improve customer response models. Goodies for marketers and data aficionados alike: http://polhooper.com/work-smarter/?tag=validation_post

Validation with holdout sampling -- why you (or your data provider) better be doing it
August 5, 2015

In our experience, the standard response models that major firms build for their clients are simple linear regressions whose performance is valida

07/04/2014

In order to push ourselves, we recently entered the All State prediction challenge. We went on to place 18th out of 1571 teams worldwide. The challenge was to predict, as early as possible, what insurance plan a visitor to the Allstate website would ultimately choose. Check out how we put our data analytics to use:

http://polhooper.com/work-smarter/2014/5/25/yes-we-can