Turnkey Product Management

Call Website Contact the business

Turnkey Product Management We are a consulting company that helps brands reach 8-figures a year on Amazon. With a team of 15+ people, we manage a wide range of listings.

Let us use our Amazon expertise to take your company to the next level! Turnkey Product Management’s story began many years ago when founder and CEO Jeff Lieber began selling his own products on e-commerce giant Amazon. He began to see impressive success with his own brands by mastering Amazon’s pay per click advertising, keyword research and optimization, inventory fulfillment, and assembling a successful listing. Jeff began to consult other brands on the side and helped them reach amazing heights on Amazon. Since, Jeff has trained a team of Amazon experts and created Turnkey Product Management that helps brands on Amazon reach their full potential. Today, Turnkey Product Management manages many brands on Amazon. Each client requires different services and a different e-commerce approach. We are experts when it comes to creating Amazon accounts and product listings. With our keyword research we are able to optimize a listing and get as many eyes on it as possible. We are also masters at setting up advertising campaigns and helping produce organic customer reviews. Our systems help us produce stellar advertising campaigns that push traffic towards the product listing. Our goal is to take Amazon off of our clients’ plate and allow them to focus more on the other aspects of their business. We want to expand our client base and help as many brands as possible reach their potential. If you are ready to take the next step into e-commerce or you are looking to improve your Amazon success, please fill out our FREE CONSULTATION form on our website, www. turnkeyproductmanagement.com

10/06/2026

Once you have your competitor pricing data, map where you actually sit. Bottom of the range, middle, or top?

Then ask the harder question. Does your review count support that position?

Social proof is what justifies a higher price. If you have more reviews than your competitors and those reviews are strong, you have room to sit at the top of the range. Shoppers are willing to pay more when other people have already confirmed the product works.

If your review count is behind theirs and you are priced above them, you are asking shoppers to take a risk they have no reason to take.

Reviewing your pricing position? Comment or send us a message.

10/06/2026

In supplements, you are not just competing with other brands. You are competing with habit.

People find a collagen or a probiotic they like and they stay with it. Reordering is easier than researching, so a shopper who is already happy has very little reason to try you.

That is why "another good version of the same thing" does not work in these categories. Showing up with the same product as everyone else gives nobody a reason to switch.

You have to be different. Something specific enough that it answers the question of why someone would change what they are already doing.

Plenty of Amazon categories work this way. Supplements are just the clearest example.

Launching into a habit driven category? Comment or send us a message.

10/05/2026

A pricing analysis is not a gut feeling. Here is how to build one.

Pull your top competitors first. Use Jungle Scout or Helium 10 to identify 8 to 15 competing ASINs that match your product category and shopper intent, not just anything that looks similar.

Then capture price and volume for each. Current price, and monthly revenue. If your product sells by size, record price per ounce or price per unit too. That number is often the real deciding factor for shoppers comparing options.

Then calculate the average and median price across the set. That gives you the actual range you are competing in, rather than the price you hoped you could charge.

Working through pricing? Comment or send us a message.

10/05/2026

Your competitors' one to three star reviews are the best product development notes you will ever get, and they are free.

The question to answer before launching is whether you can make your version significantly better than 99% of what is already there. Longer battery life. More durable. Easier to use.

Figuring out what "better" means is the hard part, and customers have already written it down. Go read what they are complaining about in the low star reviews on competing products. The gaps are listed for you.

Then build the version that fixes them.

Working on product differentiation? Comment or send us a message.

10/03/2026

Price increases are one of the most common conversations we are having with brands right now, and the hesitation is always the same. Will I lose customers?

In our experience, most brands that raise their price see a good turnaround.

A higher price point does something a discount never will. It signals quality. It tells the shopper this is not the cheapest option on the page, and for a lot of products that is exactly the message you want landing.

If you have been sitting on a price increase because you are nervous about it, that fear is usually bigger than the result.

Weighing a price change? Comment or send us a message.

10/03/2026

Nobody has a favorite paperclip brand.

That is the test for low price commodities. When someone searches for a paperclip, they are not looking for a brand, they are looking for the cheapest option on the page.

Same with the $5 headbands bought last week. Simple product, cheap to make, and the buyer could not name the brand if asked. At that price, quality and reviews stop influencing the decision entirely.

Those categories turn into a race to the bottom, and there is no version of winning that race worth having. Pick a product where being better actually earns you the sale.

Evaluating a product idea? Comment or send us a message.

10/02/2026

Price is the number one buying filter on Amazon. Shoppers can sort and filter by price before they ever see a brand name, and in most categories that is exactly what they do.

Getting it wrong costs more than a bad deal does. Price too high and conversion drops. Price too low and you train customers to wait for the discount instead of buying at full price.

It also controls what promotions you can run. Your 30 day lowest price determines deal and discount eligibility, which is why the timing of a price change matters as much as the change itself.

Working through pricing? Comment or send us a message.

10/02/2026

Here is the pattern we see constantly. A brand owner gets excited about a product idea, orders a few thousand units, ships them into Amazon, and then nothing happens.

It is rarely a work ethic problem. They researched it. They put in the effort. The product just was not set up to win before the first unit was ever ordered.

That is why we built a scorecard. It is the actual checklist we run at TurnKey to decide whether a product is worth launching, and it exists because excitement is a terrible filter for a decision this expensive.

Sitting on a product idea? Comment or send us a message.

10/01/2026

Before you launch on Amazon, run your numbers through Amazon's free fee calculator. A lot of product ideas die right there, and that is a good thing.

The benchmarks we work from:

Price between $19.99 and $150. Below $20 the fees eat your profit quickly. Above $150 conversions get harder, since Amazon's roots are in affordability and that price is outside a lot of budgets.

Gross margin of at least 50%. Price minus cost of goods, minus Amazon fees and shipping. A simple rule of thumb is pricing at four to six times your cost.

Smaller and lighter wins. Storage fees, FBA fees, and freight all scale with size and weight, and oversized gets hit hard. Ping pong balls, not ping pong tables.

Supplier lead time under 90 days. Stockouts wreck your ranking and are very hard to recover from.

Then the part people skip: can this product become a brand? Know exactly who your customer is, not "people who like fitness." See at least five complementary products you could add. And if you can make one a repeat purchase item, do it. Subscribe and Save is powerful.

Working through a launch? Comment or send us a message.

10/01/2026

How Creator Connections attribution actually works, since it comes up constantly.

A creator earns commission when a customer buys within 24 hours of clicking their unique link. That window closes as soon as the customer places the order, or re-enters Amazon through a different creator's link.

The detail most brands miss: items already sitting in the cart before the click through do not count. Only products added after clicking are eligible.

Creators can join multiple campaigns, and none of this is something you control on your end.

Questions on creator campaigns? Comment or send us a message.

Address

San Diego, CA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16193635021

Website

Alerts

Be the first to know and let us send you an email when Turnkey Product Management posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Turnkey Product Management:

Shortcuts

Share

Category