User Touch

User Touch User Touch is an email marketing agency dedicated to helping organizations evaluate, improve and implement industry- leading online marketing programs.

A/B testing should be at the core of your email marketing program! Not only does it help you understand the impact you’r...
02/23/2015

A/B testing should be at the core of your email marketing program! Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding of your customers’ behavior and preferences. Need an example? Here it is - an excellent A/B testing case study from Emerson:http://snip.ly/fdOX

February 2, 2015 Use Testing to Continuously Learn More About Your Audience [ 1 By Lauren Smith In order to produce well-performing campaigns, it’s crucial to send emails that not only render well, but also resonate with your audience. But, how do you know what type of content, calls-to-action (CTAs…

02/09/2015

Happy Monday! Here are some awesome email stats from Litmus - find out why you should optimize your email campaigns for mobile devices ASAP!

January 15, 2015 53% of Emails Opened on Mobile; Outlook Opens Decrease 33% [ 7 By Justine Jordan We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of ema…

Some fun metrics: trends by list size, B2B vs. B2C email marketing, and batched campaigns vs. automated messages.
01/22/2015

Some fun metrics: trends by list size, B2B vs. B2C email marketing, and batched campaigns vs. automated messages.

Last week, we shared email benchmarks broken down by industry. As we dig around in the analytics, we found a few more interesting trends. We also sifted

For those who are getting their feet wet with email marketing, whether it’s to increase subscribers or get your list to ...
01/22/2015

For those who are getting their feet wet with email marketing, whether it’s to increase subscribers or get your list to purchase something from you, here are tips on how you can improve the responsive design of your emails!

Important tips on how you can improve the responsive email design right now.

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