LiquidSketch Studio

LiquidSketch Studio LiquidSketchStudio.com is a Southern California-based graphic recording studio. We use words + pictu

“So who’s afraid that AI is going to take your job?” the host asked a room full of creative professionals.Surprisingly, ...
05/10/2026

“So who’s afraid that AI is going to take your job?” the host asked a room full of creative professionals.

Surprisingly, not every hand shot up.

This week, I attended an AI session for the creative industry hosted by the . I laughed when one panelist said ads with fake AI people don’t perform as well as ads with real people.

What sets you apart? Your humanity! Your taste, your critical thinking, and your intuition are what we need more of today.

(Statue and the wave in the graphic recording visual were inspired by ’s branding for the event.)

I had a wonderful time last week at ’s ART GARDEN with dance, theatre and art all intentionally curated. The evening ben...
05/04/2026

I had a wonderful time last week at ’s ART GARDEN with dance, theatre and art all intentionally curated. The evening benefitted the San Diego Rescue Mission. Neil Shigley’s portraits of the unhoused were particularly moving. A theater excerpt brought the words of the unhoused to the spotlight.

Neil Shigley said he was once asked if his portraits exploited the unhoused. He said “Herd we are at an arts event talking about complex social issues.”

What did Luke Skywalker teach me about focus?A lot, actually.There’s a reason Episode IV: A New Hope still works so beau...
05/04/2026

What did Luke Skywalker teach me about focus?

A lot, actually.

There’s a reason Episode IV: A New Hope still works so beautifully.

Yes, it gave us lightsabers, droids, destiny, and a galaxy where hope wears farm-boy beige and somehow saves the day.

But more than anything?

It’s clear.

We know the goal.

Destroy the Death Star.

That’s it.

By the end, the whole story narrows into one breath-holding moment: Luke in the trench, trusting the Force, and taking the shot.

Now contrast that with the end of The Phantom Menace.

Jar Jar is leading the Gungans into battle.
Amidala is retaking the palace.

Qui-Gon and Obi-Wan are fighting Darth Maul.
Anakin accidentally flies into space and blows up the control ship.

Woo-hoo?

That’s four goals, four storylines, and four emotional threads all waving their tiny lightsabers for our attention.

And this happens in teams all the time.

When everything matters, nothing does.

Clarity gives people something to rally around. It shows them what matters, what’s at stake, and where to aim their energy.

But when you stuff too many priorities, side quests, and competing initiatives into the story, people don’t remember more.

They remember nothing.

So yes, give your team the big vision.

But also give them the trench run.

The thing they can see.

Because nobody rallies around “a multi-pronged initiative with various interdependent workstreams.”

They rally around blowing up the Death Star.

May the Fourth be with you.

I had the pleasure sharing with some graphic design students at SDSU a few weeks ago.I spoke about analog art careers AN...
05/02/2026

I had the pleasure sharing with some graphic design students at SDSU a few weeks ago.
I spoke about analog art careers AND the digital backend and marketing it took to make it happen.

Then a few insights on finding a job;

They don’t teach you everything in school:
On the first day of my first job I didn’t know there was a pause between when you pushed the brew button on the coffee machine and when the coffee actually started brewed. So I brewed 3 pots of coffee and most of end poured out on the floor.

Your first job won’t be your dream job:
(This is a shot of Peggy Olsen, copywriter in Mad Men, first day as a secretary, first day at her new job years later.) Go get a job and learn how things work and then design your career. It may be you do your own thing.

Go meet people IRL:
Get off your computer and go meet people. People refer people they know. This is one referral chain among my colleagues.

The number of followers doesn’t matter:
Focus on relationships and not numbers. Many creatives have fulfilling careers and incomes. They are so busy creating they don’t have time of the desire to post everything.

I hear a lot of talks and keynotes. Some float away the minute the applause ends and other stay with me.One of those was...
05/01/2026

I hear a lot of talks and keynotes. Some float away the minute the applause ends and other stay with me.

One of those was from our last TEDx San Diego Women: “Euca-pocalypse: How to Prevent the Next Mega Fire” by Anne Middleton.

I think about it almost every day when I look out over our canyon. Anne talked about how eucalyptus trees, which are native to Australia, act like straws, sucking up huge amounts of water. And because of their oils they are highly flammable. She advocates not planting these anymore!

So now I look out at our canyon, where 70-year-old eucalyptus trees are starting to blow over in big windstorms or fall over. It takes a while to cut them up. We need a pack of koalas!

Some conversations deserve more than notes, they deserve to come alive ✨Grateful to create visuals that don’t just captu...
04/26/2026

Some conversations deserve more than notes, they deserve to come alive ✨

Grateful to create visuals that don’t just capture ideas, but add energy, clarity, and life to every moment. Excited for more collaborations ahead!

04/25/2026

Instead of doomscrolling, I try to sketch. Some days. Not everyday.

04/23/2026

Companies spend a lot of time and effort communicating to their customers. What if companies put the same effort into communicating with their employees, the very people who the success of the company depends upon.

Turning ideas into something you can see, feel, and remember ✨Visual note-taking doesn’t just capture conversations—it b...
04/20/2026

Turning ideas into something you can see, feel, and remember ✨

Visual note-taking doesn’t just capture conversations—it brings energy to the room and creates a lasting sense of clarity and accomplishment. Grateful to be part of moments where ideas come to life in such a meaningful way.

I make ideas visible while they’re still in the room.
04/20/2026

I make ideas visible while they’re still in the room.

04/17/2026

Not just finding a job. Designing a career—and your life.

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San Diego, CA

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