The 6-Hour CEO

08/09/2026

Own a business?

In San Francisco?

Join us on Thursday.
In-person
Grow your profit.
Meet other business owners.

Find $100k in profit inside the business you already have, without spending another dollar on marketing. One hour, Sunset District.

08/05/2026

Simple. Not easy.

That’s how I describe the decision matrix I walk owners through: vision, purpose, values, and your big audacious goal first. Then your actual target customer. Then profitability. Only then, whether it can be systematized.

Most owners get the order backwards, or skip a step entirely. Chase systems before profitability and you’ll scale something that loses money faster. Chase profitability before you actually know your customer and you’ll build the wrong thing efficiently.

The other thing I remind every owner: leadership only really covers three things you can manage. Players. Plays. Culture. Everything else is downstream.

This September I’ll be in Nashville at Titans of Private Practice LIVE with over 200 private practice owners working through exactly this kind of framework. If you’re tired of deciding on gut feel alone, come be part of it.

DM me for my 20% discount code.

Three days. The contributors of the book. The playbooks reshaping PT private practice. Live in Nashville.

08/02/2026

https://ppsapta.org/impact/august/2026/helping-patients-see-other-side-chasm

07/31/2026

Just got this text from a business owner client of mine.

“First time ever hitting $60K+ !!! (In a month.)
Thank you, Sturdy! For your coaching, for the interview process, and helping me change my comp structure to allow this to happen!”

07/16/2026

Helped 3 clients this week to document their Quarterly Strategic Priorities and 1 Year Goals.

Why?
Because when you write it down, there's a 65% chance you'll get there.

And when you add accountability... that jumps to 95%.

07/15/2026

Ran a profit acceleration simulation with a taproom today.
A series of 1% changes across 12 areas has the following effect.

Run yours here: https://app.profitaccelerationsoftware.com/simulator/20942c89-bd26-433f-af08-368172ed3a41

06/23/2026

5 Steps for Owners who are drowning

Sturdy McKee on the five things drowning trade owners get wrong about their own business — and the All Blacks mantra that explains why the Six Hour CEO works. Published: June 9, 2026 — Talk to Frank

05/04/2026

Physical Therapy Clinic Owners - How does one "Skip the learning curve" and plug in systems with no regard for your context?

It's like telling patients - "Sign up and we'll send you your 90 plan for fixing your back pain!"

For customized, hands on help, check out https://sturdycoaching.com/

04/23/2026

Do you want better alignment and performance from your team?
Save this.

credit to: John Spence, CoEfficient Solutions, Sturdy Coaching, Gallup