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http://moz.com/blog/panda-patent-brand-mentions
05/13/2014

http://moz.com/blog/panda-patent-brand-mentions

If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.

http://moz.com/blog/link-audit-guide-for-effective-link-removals-risk-mitigation
05/13/2014

http://moz.com/blog/link-audit-guide-for-effective-link-removals-risk-mitigation

This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services…

http://moz.com/blog/content-strategy-guided-by-audience-intent
05/13/2014

http://moz.com/blog/content-strategy-guided-by-audience-intent

How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question.

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