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frog is the reinvention and experience partner for the eco-digital era. frog is a leading global creative consultancy, part of Capgemini Invent.

As part of Capgemini Invent, we bring diverse skills to unleash growth, build superior experiences and create lasting impact at scale—fusing art and science to realize the future. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and

data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.

30/07/2025

If your DesignOps still treats AI like a support tool, you’re building for yesterday.

In our latest Design Mind piece, “Augmenting DesignOps with Intelligent Design Systems at the Core”, we explore what happens when AI becomes a co-creator, not just a co-pilot.

This isn’t just about scaling design. It’s about rethinking how teams, systems, and creativity interact in the agentic era.

Here’s what you’ll learn:

▪︎ How to embed AI-driven systems directly into your DesignOps
▪︎ New team architectures based on capability-first roles, not titles
▪︎ A vision for “idea-to-DLS” using multimodal AI tools
▪︎ Practical steps to prepare for synthetic design and agent-powered workflows

Read the full article ➞
https://fro.gd/dmaugdesops

Still scaling teams the old way? Then you’re already behind.

22/07/2025

What if your imagination could shape the space around you?

At frog, we’ve built a real-world holodeck – where generative AI, voice and spatial design come together to create immersive environments in real time.
Inspired by Star Trek’s iconic concept, our team fused design, engineering and innovation to craft an experience where users watch their ideas come to life.
The holodeck responds to natural language and transforms it into 360-degree worlds, ambient soundscapes and narrative voiceovers powered by cutting-edge AI tools.

This is a working prototype that’s already wowed Fortune 500 leaders, creative communities and curious minds.

Explore the full story to find out more:
https://fro.gd/3GXKT8Q

12/03/2025

𝗪𝗲 𝗵𝗼𝗽𝗲 𝘁𝗵𝗲 𝟮𝟱 𝗽𝗿𝗼𝘃𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝗻 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚 𝗳𝗼𝘀𝘁𝗲𝗿 𝘀𝗽𝗲𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.
What ideas will you bring together to others to help shape the next quarter-century?

If you have any thoughts you’d like to share, get in touch—we’d love to hear from you.

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚 𝗳𝗼𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻.

fro.gd/25trends

Transformation

25/02/2025

𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘄𝗶𝗹𝗹 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱?
New Horizons, the fifth and final shift in frog's 𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 report, goes beyond the limitations of today to imagine the emerging possibilities ready to benefit people and planet.
Looking forward often means contemplating on learnings from the past in new light, as well as feeling free to look beyond the limitations of today to realize worlds not yet imagined.

𝗚𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮𝘀 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚.
https://fro.gd/25trends

18/02/2025

𝗪𝗵𝗶𝗰𝗵 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗱𝗶𝘀𝗽𝗮𝗿𝗮𝘁𝗲 𝘄𝗼𝗿𝗹𝗱𝘀 𝘄𝗶𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁 𝗻𝗲𝘅𝘁?
Merging Dimensions, shift four in frog's 𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 report, identifies the latest industries, roles and ambitions that are converging. When different worlds come together, entirely new ones become possible - leading to advancements across experiences, business, design and technology.

𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚 𝘁𝗼𝗱𝗮𝘆.
https://fro.gd/25trends

11/02/2025

𝗜𝗻 𝘄𝗵𝗮𝘁 𝘄𝗮𝘆𝘀 𝘄𝗶𝗹𝗹 𝗔𝗜 𝗮𝗳𝗳𝗲𝗰𝘁 𝗼𝘂𝗿 𝗹𝗶𝘃𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝗻𝗼𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿?
Machine Visions, the third shift in frog's 𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 report, examines the ways AI will reshape how we perceive privacy, communication and social norms.
It's time to discover what action we can take to maintain a healthy balance between enjoying the benefits of machine visions and maintaining human agency.

𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝘀𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝘁𝗼𝗱𝗮𝘆 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚.
https://fro.gd/25trends

04/02/2025

𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝘁𝗲𝗰𝗵, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝗽𝗹𝗮𝗻𝗲𝘁 𝗻𝗲𝘅𝘁?

Forces of Nature, the second shift in frog's Futurescape report, explores how our environments are changing—and so must we. The natural phenomena that shape our environment and influence human life are behaving in unpredictable ways. With this backdrop, subtle shifts in cultural currents could spark global movements.

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗶𝗻𝗴 𝙁𝙪𝙩𝙪𝙧𝙚𝙨𝙘𝙖𝙥𝙚.

http://fro.gd/25trends

28/01/2025

𝐖𝐡𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐫𝐞𝐩𝐥𝐚𝐜𝐞𝐝 𝐧𝐞𝐱𝐭?

In Ebb & Flow, the first shift in frog’s 𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 report, we look at how we experience the natural sequence of decline and growth in human habits.

As renewed preferences and lifestyles emerge - whether in our relationships with people, planet or technology - others fade away.

𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞, 𝐝𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 𝐭𝐫𝐞𝐧𝐝𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰.

fro.gd/25trends

23/01/2025

𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 has landed.

As we enter a new quarter-century, it’s time to discover 5 shifts and 25 trends set to transform the realms of technology, business, consumer behavior and innovation.

Want to learn how technology can support mindfulness and reduce digital overload, whether small-scale agriculture could show up at a supermarket near you or if the answer to alternative fuel could be found on the moon?

𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 gives a view into frog's collective imagination, with colleagues across industries, studios and areas of expertise coming together to share their latest insights.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐭𝐫𝐞𝐧𝐝𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰 𝐚𝐧𝐝 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐦𝐮𝐥𝐭𝐢𝐟𝐚𝐜𝐞𝐭𝐞𝐝 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐨𝐧 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐭𝐨𝐩𝐢𝐜𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝: fro.gd/25trends

21/01/2025

𝘍𝘶𝘵𝘶𝘳𝘦𝘴𝘤𝘢𝘱𝘦 is coming soon.

Immerse yourself in multifaceted visions of tomorrow.
Stay tuned for Futurescape, frog's annual trends report.

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