Arthur Conforti: The Retail Experience

04/18/2026

For website development, always remember, people build websites to RANK, not to just appear.

Most consumers don't know what they need but they seem to know what they want. An experienced website builder understands this and can help you on your journey. Unfortunatly there are many scammers. NEVER heasitate to ask your developer to SHOW RESULTS. Have them show results that appear now.

Marketing and web development go hand in hand.

Results and Value = SUCCESS.

With over 30 years website development and marketing, I welcome your questions. I understand to work togther, I Must Earn your trust. Do you have a question?

12/31/2025

Nik is more than a daredevil, he is a true talented and gifted showman and friend. There's no show like this if I lived anywhere else I'd make it a point to be here for the holidays if nothing else but for the show

12/17/2025

Be glad your competition doesn't know these numbers. Agency's or Local Tv Media Doesn't Want you to SEE THIS, because it's unmatched. Prices like this, anyone could be seen online.
Flowers are visual and as far as I have learned, there is no better way to sell flowers than visuals that interrupt people scrolling the internet. Sound rude? It's the internet as we know it., Everyone is trying to get a spot. The internet today is what TV was in the 90's. TV:
People leave the room, Fast-forward, Look at their phone, Forget the ad 10 seconds later!
Digital Ads on Google...
Shows the ad only to relevant people
Tracks clicks, calls, and sales
Lets you follow people who showed interest
Can be paused, scaled, or adjusted instantly
Proves performance in black and white
The simplest way to say it
“For the cost of one minute of prime-time TV, this campaign delivered nearly 200,000 targeted views, over 2,000 real interactions, and full tracking of results. TV gives exposure. This gives accountability.”
With all this traffic occuring online, this is the least expensive way to get infront of your customers while they search around. No need to go any further because now they can see you and not your competitor. So here is just one of our florists last November.
191,753 views (impressions, may not have all been seen)
$1,084 total spend (What our client spent on ads)
Cost per view: about $0.0056 (just over half a penny)
2,044 people actually clicked and chose to engage. 2,044 people saw you.

This is the tip you have been waiting for. The only reason everyone doesn't do this is because they don't know how. You now do!
That’s important: you didn’t just buy eyeballs. You bought intent and action.

12/06/2025

Next time you want to use Google to find a florist out of town to deliver your flowers, beware of BASEMENT BETTY. They are everywhere and your local florist will guarantee your satisfaction.

Sending flowers out of town, here is what happens more than you would think. Call your local florist, they know how to get your request taken care of and gua...

11/20/2025

Does anyone have any more of my Lenox Gift Bags?

11/18/2025

That's right, maybe even more. Simply identify a gift candle or an item you wish to move and for everyone you monus them $1 each. Get them started. It will create fun and excitement while leading to more sales!

It's so simple and the owner of your shop will love you for it. Check this out.

11/07/2025

The Value of the URL Structure in SEO

Search engines use URLs to understand what a page is about and how it relates to the main website. A well-structured URL helps Google connect all your pages under one strong domain — which builds overall authority and visibility.

Example 1:

flowersbylouann.com/weddings
This is the correct way to build authority.

It keeps the content under your main domain (“flowersbylouann.com”).

Every page — weddings, sympathy, about, contact — strengthens your main site’s SEO.

Backlinks, keywords, and user traffic all flow into one domain, improving its overall ranking power.

Example 2:

flowerbooklook.com (separate website)
This hurts your SEO.

It splits your authority into two sites. Google treats it as a completely different business.

Links and traffic to “flowerbooklook.com” don’t benefit “flowersbylouann.com.”

You’re basically starting over with a brand-new domain that has no history or authority.

Simple Rule

If it’s part of your main brand — keep it inside your main domain as a subfolder, not a separate domain or subdomain.

Only three add on items can be selected at a time. If you wish to change your selection, please set one of your currently selected items back to default.

11/07/2025

Retail Florists, do you know about
https://www.bloomerang.solutions/friendsgiving-florist-specials

05/26/2025

We are all experiencing the greatest shift in life and marketing. The best advise I can give is to TRY ANYTHING and MEASURE EVERYTHING.

I watch flowershops get sold to put 5 banners across thier website or buy cheap Google ads but they can't track them. If you can't track, don't buy. Summer i...

05/11/2025

Most of my life, I was told I couldn’t.
I came to realize something important:
People often say you can’t because they can’t—or won’t—and they project that onto you.

Once I understood that, everything changed.
The success, growth, and clarity I was searching for?
It was all waiting on the other side of belief—belief in myself.

Ever have a great idea, only to be discouraged by people you hoped would support you? You’re not alone. That happens to all of us. The question is: what do you do next?

You push forward.
You follow the passion that brought you to that moment.
You stop waiting for someone else to validate your journey.

People who tell you you're working too much or not "balanced" enough often say it because they don’t understand what drives you.
And that’s okay. They don’t have to.

I was told:
“You can’t.”
“You won’t.”
“You shouldn’t.”

So I removed the T’s.
I could. I can. I will.
And eventually—I did.

The price? Time.
But I loved the process. I kept moving forward. And one day, I looked around and saw others asking me for advice.

Funny how that works.

So the next time someone doubts your dream or questions your drive—just keep going. Don’t stop. They might not get it, and that’s not your burden to carry.

Believe in what you’re building. Share your story here. You’re not alone.

05/11/2025

Want to stand out? Start with the details.

I didn’t just sell hot dogs—I created an experience.
My cart served hard-to-find Sabrett hot dogs straight from New York. I tracked down the signature blue-and-yellow umbrella so everyone knew exactly what I was serving. Every day, I had a day-old newspaper out for people to browse. That was the best you could get back then.

Some days I wore a Yankees cap. Other days, a Mets one—just to spark conversation. People stopped by to talk sports, catch up on the headlines… and most of the time, they stayed for a bite.

The goal was to sell food, sure. But I never led with that.
I led with environment, curiosity, and connection.
The result? People felt welcome—and the rest took care of itself.

Whatever you do, do it differently. The small details make all the difference.