The Amplified Entrepreneur

The Amplified Entrepreneur 🎸 Stop being the background singer. Step into the spotlight. For you 50+ year olds ready to transition from employee to entrepreneur.

Learn how rock legends' strategies apply to building your own successful business. Get the FREE book → AmpMyBiz.com

Chuck called me in the fall of 1978 like something was on fire."You need to come over. Right now. You have to hear these...
06/11/2026

Chuck called me in the fall of 1978 like something was on fire.

"You need to come over. Right now. You have to hear these guys."
He'd just heard Van Halen for the first time.

I had no idea that night would completely reset what I thought was possible, in music, and eventually in business.



AMPLIFIED INSIGHTS | Alan McKee What Van Halen’s debut album can teach entrepreneurs about the difference between competing and redefining   The Call From Chuck I’ve known Chuck since the second grade. That’s a long time. Long enough to have survived each other’s first cars

My grandfather dropped out of school in the 8th grade.He was a carpenter. A Seabee. A salesman. A nomad. And eventually,...
06/02/2026

My grandfather dropped out of school in the 8th grade.

He was a carpenter. A Seabee. A salesman. A nomad. And eventually, one of the best teachers I've ever known.

Jung said life begins at 40. Allie McKee didn't really find his stride until he was 50.

I've been wanting to write about him for a while. Not just because he was remarkable, but because I think his story is a road map for anyone who wonders if their best chapter might already be behind them.

It isn't.

(I'm also named after him. So there's some skin in the game.)

New article is up.



Amplified Insights | Alan McKee A story about reinvention, second acts, and why your best chapter might still be ahead of you.   “Life really does begin at 40. Up until then, you are just doing research.” — Carl Jung   I love that quote. But I want to make the cas

Once a month, I take my 3-year-old granddaughter Emery to dinner. Just the two of us.She dresses up. She carries a purse...
05/26/2026

Once a month, I take my 3-year-old granddaughter Emery to dinner. Just the two of us.

She dresses up. She carries a purse. A real one, and I never know what's going to be in it.

Last night at Olive Garden (her pick), her smoothie arrived and she frowned.

"It's making my hands very cold."

I said, jokingly, "Too bad we didn't bring gloves."

She paused. Her face lit up. She reached for the purse.

"I have gloves."

And she did.

The table next to us nearly applauded. I wasn't far behind.

There's a business principle buried in that purse — and it connects directly to something I call the Preparation Paradox.

New article in the comments. ↓



And the Monty Hall Moment That Proves It

67 years old. White hair. Conservative SUV.Def Leppard cranked to 11.Windows up, and the teenagers in the next car still...
05/20/2026

67 years old. White hair. Conservative SUV.

Def Leppard cranked to 11.

Windows up, and the teenagers in the next car still heard it.

They rolled their window down and started pumping their fists and singing along. For about 30 seconds, we had a full arena rock experience at a stoplight.

I probably should have been embarrassed. I wasn't.

The Stoplight Concert

My great-grandmother kept a rat in the kitchen.In a cage. Right there next to the stove.Also horses. Dogs. Cats. Squirre...
05/03/2026

My great-grandmother kept a rat in the kitchen.

In a cage. Right there next to the stove.

Also horses. Dogs. Cats. Squirrels. Birds.

And during the Great Depression, when her husband went to work in a factory and four daughters needed to be fed, she turned every last one of those pets into a business.

No marketing plan. No pitch deck. Just a Brownie camera, a pony that performed tricks, and a combination so specific and so unusual that opportunity eventually came knocking on her door.

Two children's book authors sought her out. Fox Movietone News filmed her farm for a national newsreel.

She never called it entrepreneurship. She called it her animals.

I've spent my entire life surrounded by photos, stories, and articles about Bessie Crawford Watson, my great-grandmother, a woman I never met. She passed away 18 months before I was born.

Recently I tracked down the raw Fox Movietone footage from that day on her farm. I'd never heard her voice before.
I sent the footage to my mother, who is 87 years old. She went quiet. Then she said: "I had forgotten what she sounded like."

I wrote about Bessie today; her story, her animals, and the entrepreneurial framework she built without knowing she built it. And what I think she passed down to me, whether through DNA or something harder to name.

Keep rocking.

She Kept a Rat in the Kitchen. She Kept a Business Running Too.  My mother told me the story when I was young enough to think it was completely normal. Her grandmother, my great-grandmother, kept a pet rat. Not outside. Not in the barn. In the kitchen. In a big cage, right there in th

50 years ago today, April 27, 1976; I took a girl to see America in concert at the New Haven Coliseum.It was our second ...
04/28/2026

50 years ago today, April 27, 1976; I took a girl to see America in concert at the New Haven Coliseum.

It was our second date.

Fifty years later, literally today, she's been my wife for nearly 46 years. And this week we're getting ready to see America for the 15th time, here in Sarasota.

The full story, and the three business lessons buried in it, is in the article below.

Its a good one, I promise.

https://www.ampmybiz.com/amped-insights/we-dont-even-have-an-attic

"We Don't Even Have an Attic" Three Things a Teenage DJ Taught Me About Building a Business That Lasts     The Setup  Fifty years ago today, April 27, 1976, I took a girl named Donna to see America in concert at the New Haven Coliseum. It was our second

Last Friday night, the world watched four astronauts splash down in the Pacific Ocean, completing a 695,000-mile journey...
04/19/2026

Last Friday night, the world watched four astronauts splash down in the Pacific Ocean, completing a 695,000-mile journey around the moon and back. Mission Control erupted. NASA called it a perfect bull's-eye.

Today, April 17th, is the 56th anniversary of the day a very different NASA crew came home. That mission also had the whole world glued to their screens. The excitement, though, came from an entirely different place.

https://www.ampmybiz.com/amped-insights/houston-we-have-a-business-problem

REEL LESSONS Houston, We Have a Business Problem What Apollo 13 — and Pete Townshend — taught me about innovation under pressure  Last Friday night, the world watched four astronauts splash down in the Pacific Ocean, completing a 695,000-mile journey around the moon and back. Missio

My cousin Paul walked into a room full of people who had every reason not to like him.By the end of the night, they love...
04/13/2026

My cousin Paul walked into a room full of people who had every reason not to like him.

By the end of the night, they loved him so much they had a T-shirt made for him.

Reading the room is not a soft skill. It's not a nice-to-have personality trait. It’s THE skill, the one that separates people who build lasting business relationships from people who keep doing everything right and wondering why it isn't clicking.

‍ ‍ We Went to Different Schools Together — And They Made Him a T-Shirt ‍ ‍ by Alan McKee  ·  The Amplified Entrepreneur  ·  AmpMyBiz.com ‍ ‍ My cousin Paul walked into a room full of people who had every reason not to like him. ‍ ‍ He was from the wr

It's August 1969. Woodstock is in full swing, and John Sebastian, former frontman of The Lovin' Spoonful, is just there ...
04/07/2026

It's August 1969. Woodstock is in full swing, and John Sebastian, former frontman of The Lovin' Spoonful, is just there to enjoy himself. No performance booked. No setlist prepared. He's a fan, soaking in the scene like the other 400,000 people who somehow found their way to Max Yasgur's farm in upstate New York.

Then Saturday arrives, and things go sideways...

This is the third piece in my 5-part Woodstock Entrepreneurship Series. 🎸

‍ ‍‍ ‍ (What John Sebastian Can Teach You About Starting a Business After 50) ‍ ‍‍ ‍ It's August 1969. Woodstock is in full swing, and John Sebastian, former frontman of The Lovin' Spoonful, is just there to enjoy himself. No performance booked. No setlist prepared. He's a fan, soaki...

The Ad That Changed Music HistoryThis is the second piece in my 5-part Woodstock Entrepreneurship Series. 🎸
04/02/2026

The Ad That Changed Music History

This is the second piece in my 5-part Woodstock Entrepreneurship Series. 🎸

‍ In 1969, two young guys, John Roberts and Joel Rosenman, were sitting in a New York City apartment trying to write a sitcom about a pair of amateur venture capitalists. ‍ ‍ Not a bad premise, honestly. Two idealistic guys with more ambition than experience, stumbling their way through the wo...

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