Creative Principals

Creative Principals Creative leadership for brand experiences, museums, visitor centers and attractions...

It was an honor to get to attend the dedication of the new Global Humanitarian Center for The Church of Jesus Christ of ...
05/29/2026

It was an honor to get to attend the dedication of the new Global Humanitarian Center for The Church of Jesus Christ of Latter-day Saints. We’re so pleased with how the tour turned out and the stories being told inside. Archie, especially, was a big fan!

Check out our latest Substack on AI and the coming experience design revolution…
03/16/2026

Check out our latest Substack on AI and the coming experience design revolution…

03/03/2026

It was a pleasure to speak at and teach some aspiring authors about what they can learn from the themed entertainment industry and the experience model!

A great day at the J. Kruse Education Center
12/22/2025

A great day at the J. Kruse Education Center

Technology is great, but sometimes a classic is irreplaceable for brainstorming.
09/05/2025

Technology is great, but sometimes a classic is irreplaceable for brainstorming.

Can’t wait to see The Discovery Maze and first of the Career PODs next month in this experience that we partnered with J...
07/22/2025

Can’t wait to see The Discovery Maze and first of the Career PODs next month in this experience that we partnered with Joel Hall and his team at Unrivaled to help create.

Take a look at the original concepts for the maze!

Day 1 of the summit.
04/29/2025

Day 1 of the summit.

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