09/01/2026
Brewbound captured a snapshot of our latest September newsletter in which we explored the evolving world of Craft B**r, including a focused deep dive into the performance between Craft conglomerates (collectives, alliances, rollups, etc.) vs. the STILL deep field of single-brand suppliers.
While there is certainly more to the story beneath the surface of high-level, retail sales trends, it was still an interesting exercise to examine the current Craft hierarchy & how size/scale may or may not correlate to momentum.
Craft rollups aren’t translating consolidation into retail growth, according to new Bump Williams Consulting scan data. 🍺📉
BWC’s latest report analyzed 38 “craft conglomerates” spanning more than 180 brand families, finding fewer than 25% have posted YTD growth in NIQ-tracked off-premise channels through Aug. 15. Collectively, those platforms are down 5.2% in dollar sales — below overall craft’s 4.6% decline — and the gap widens when the largest players are removed from the equation. Bump Williams’ takeaway: “There does not appear to be any distinct correlation between power and numbers.”
Link to the full story in the first comment below 👇
**r **rIndustry **rSales
https://www.brewbound.com/news/craft-conglomerates-struggling-to-find-traction-in-off-premise-scans-per-bump-williams-consulting?utm_social=fb_brewbound
