INW Creative Nonprofit and Healthcare Marketing

INW Creative Nonprofit and Healthcare Marketing Supporting nonprofit and healthcare organizations in creating an impactful and clear message through

Your organization doesn’t need a full-time marketing director to get full-time results.Fractional leadership gives you s...
05/19/2026

Your organization doesn’t need a full-time marketing director to get full-time results.

Fractional leadership gives you senior strategic expertise embedded inside your team, focused and experienced, at 40 to 60% of the cost of a full-time hire.

You pay for the work that moves your organization. Not benefits, not seat time, not a six-month ramp.

I work with behavioral health and healthcare organizations, treatment centers, hospice programs, nonprofit health systems, that are ready to invest in growth but not positioned to carry a director-level salary.

If your community already trusts you but your marketing infrastructure hasn’t caught up, this is where we start.
👇 Save this if fractional leadership has been on your mind. Link in bio to book a discovery call.

Clinicians as influencers is not a new concept, however as a field, we have not adequately put up the required guardrail...
04/25/2026

Clinicians as influencers is not a new concept, however as a field, we have not adequately put up the required guardrails to ensure our code of ethics is being followed on such a macro scale.

You can read my full breakdown in my last blog that’s linked for your convenience!

04/25/2026

The elephant in the room is that we’ve had some unfortunate situations recently in our field as colonials have become influencers, but continue to present as helping professionals. This breech of trust has been felt within the communities of the creators I will not be naming, and it is up to us as ethical providers to catch up with the times and figure out our ethical guidelines around using social media for macro level social work.

04/14/2026

People seek care from organizations they trust.
They find out whether to trust an organization from someone they already trust.
Most behavioral health organizations have that trust sitting in their ecosystem: in their alumni, their families, their community partners. What’s missing is the coordinated system that puts it to work.
That’s what interconnected and authentic community actually looks like. And when it’s built right, it changes everything.

Let me be clear, marketing shouldn’t need to be masculinized in order to be valued by organizations. It happens too ofte...
04/12/2026

Let me be clear, marketing shouldn’t need to be masculinized in order to be valued by organizations. It happens too often that leaders in the field are critical of marketing teams - specifically social media teams - and struggle to see how it feeds into the organization.

It has been an uphill battle at times, but the organizations that get it, get it, and are seeing the fruit of that partnership.

Word-of-mouth marketing is the unsung hero in Behavioral Health marketing. Without it, outreach, teams, and digital mark...
04/09/2026

Word-of-mouth marketing is the unsung hero in Behavioral Health marketing. Without it, outreach, teams, and digital marketing teams have to work so much harder because they don’t have a foundation of trust already built.
-of-mouthMarketing

If I ran a group practice, THIS is exactly how I’d fill everyones caseloads. 👇Swipe through for 4 word-of-mouth strategi...
03/30/2026

If I ran a group practice, THIS is exactly how I’d fill everyones caseloads. 👇

Swipe through for 4 word-of-mouth strategies that actually work in behavioral health.

No ad spend. No cold outreach. Just trust — built the right way.

Save this for your next team meeting and drop a 💙 in the comments if this resonated.

Across the span of the work I have done at organizations, I am most proud of the way I have made the people around me fe...
03/28/2026

Across the span of the work I have done at organizations, I am most proud of the way I have made the people around me feel about themselves, their talent, and their potential, as we work together to accomplish amazing things. I believe more than anything that the best leaders are ones that help those they are leading see the unique and essential components that they bring to a team.

The strongest brand advocates are the people who once needed you. Their stories carry more influence than any campaign w...
02/26/2026

The strongest brand advocates are the people who once needed you. Their stories carry more influence than any campaign with a clever message.

That kind of advocacy is not built in a marketing meeting. It is built in how someone is treated when they are scared, ambivalent, or unsure they even deserve help.

When care feels steady, respectful, and human, people remember. And when they remember, they talk.

They tell their therapist.
They tell their friend.
They tell their followers.
They tell the parent who is quietly searching for options at 2 a.m.

Authentic care has a return. Not because you ask for it, but because people naturally share what felt safe, honest, and life changing.

In this field, the way you care is the strategy.

INW Creative was founded on a sunny spring day, sitting on the back patio watching our three kiddos play together. With ...
06/13/2023

INW Creative was founded on a sunny spring day, sitting on the back patio watching our three kiddos play together. With a desire to create a life / work balance that honored both of our unique skill sets, but joint passion for meaningful work, we developed a plan that has by far exceeded both of our expectations.

Our business is unique in that we always put out lives before all else, and follow projects and opportunities that spark passion and joy. This incredible model sets us apart and creates a highly collaborative and supportive space.

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Spokane, WA

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