09/28/2024
Cold pitching in DMs is ineffective and can often damage your credibility. Instead, let me walk you through how to build genuine relationships where people know, like, and trust you.
1. Optimize your profile for attraction – Your social media profile is the first impression people get of you. Fill out your bio completely— what you do, where you’re based, and any other relevant details. Think of it as your digital business card. Make sure it’s inviting and authentic.
2. Post daily, but with strategy – Consistency matters, but so does the quality of your posts. Here are a few types of content strategies to mix into your daily routine:
👉🏻👉🏻 Educational posts: Share how-tos, tips, or lessons you've learned in your field.
👉🏻👉🏻 Personal experiences: Talk about your journey—challenges, wins, or behind-the-scenes moments.
👉🏻👉🏻 Questions and polls: Engage your audience by asking their opinions on topics relevant to your niche.
👉🏻👉🏻 Client testimonials: Share stories from happy clients (with permission) to show social proof.
👉🏻👉🏻 Industry insights: Discuss trends, new developments, or interesting news that your audience might find valuable.
3. Engage first, approach later – When you find your ideal clients in groups or forums, don’t rush into messaging them. Instead, spend time commenting on their posts, contributing thoughtful ideas, and engaging in discussions.
Build rapport by offering real value in the community first. Only after you’ve earned their trust should you approach them with a meaningful offer.
🎯 The focus here is simple—add value at every step.
BONUS :
When using pics of yourself, follow these simple tips to build trust subconsciously:
✔️ Smile fully or not at all
✔️ Face the camera with your head
✔️ If you can and when it works, show your hands. Either hold a prop of some kind like a drink, etc.
✔️ Women - avoid statement piece jewelry, especially necklaces
✔️ Avoid wearing sunglasses
Have fun with these!
