B.Collaborative

B.Collaborative Partnering with small businesses who are ready to level up, look professional and serve more clients.

My colleague and friend, Kelli, sent this to me recently, and it came at the perfect time. Her words gave me so much enc...
08/19/2026

My colleague and friend, Kelli, sent this to me recently, and it came at the perfect time. Her words gave me so much encouragement... which is funny because apparently we must have that vibe together?! 😂

I almost didn't share it because posting really kind things someone says about you feels a little awkward. But then I thought about how much her words meant to me when I needed them.

So maybe this is also your reminder to tell people the good things you see in them. You never know when they might really need to hear it.

Kelli, your words about our time working together were so kind and thoughtful that I couldn't bring myself to change them. I'm incredibly grateful our paths crossed... and I'm leaving the rest exactly as you wrote it. ❤️

“At the heart of all of this is people. Human connection. Sharing joy, light, happiness, and even hardships even if we ‘just work together’ means so much to me!

Brooke is an extraordinary person. Working together for the Lake Country Growers marketing team is what made our paths cross, and I can honestly say we are 10x more fun (and focused😉) because of her.

Once we connected via Google Meet it was an instant, ‘oooh I love this girl.’ And there are many reasons why.

She has a genuine light about her, and it comes with the right amount of s***k too!

She welcomes criticism with open arms which means you know the final result is going to be better because of the conversation.

She keeps our team on track to accomplish our shared goals and objectives.

She challenges us to continually pursue best practices and be better at what we do.

My all time favorite though? She encourages the heart.

We can be talking business and she encourages. We can be talking life and she encourages all the more!

Those are the people you want in your corner. The people who make the work better, the hard days lighter, and the whole experience a little more joyful.”

— Kelli, Lake Country Growers

08/13/2026

Things I apparently do for a living...

Help someone start an entirely new Instagram account because the old one occasionally sends people to p**n. 😳😂

Write an email.

Rewrite the email because nobody is going to read an email that long.

Build websites.

Help open a food hall.

Figure out why a legitimate business email address is suddenly being treated like spam.

Write press releases.

Plan social media.

Coordinate branding photo shoots and a TV interview.

Talk through partnerships with a Major League Baseball brand.

Design a two-page ad spread.

Set up Google Workspace accounts.

Move domains from one platform to another.

Sit in on an IT call because one problem is actually connected to six other problems.

Figure out how a giant red lantern fits into a marketing strategy.

And somewhere in there...

Actually do the work I had planned for the day. 😂

The longer I'm in business, the less sure I am what to put under "services" on my website.

I see this happen in business all the time.Sometimes it's finally updating a website that's been untouched for years.Som...
08/06/2026

I see this happen in business all the time.

Sometimes it's finally updating a website that's been untouched for years.

Sometimes it's investing in marketing, creating better systems, or simply looking at a challenge from a different perspective.

Change isn't always comfortable.

But neither is staying stuck.

Twelve years ago this month, I hit publish on my very first Facebook business post.It wasn't B.Collaborative.It wasn't e...
07/29/2026

Twelve years ago this month, I hit publish on my very first Facebook business post.

It wasn't B.Collaborative.

It wasn't even under my own name.

It was called Zhuzh-it with Brooke & Wildtree 😂 Come to think of it, I followed that up with B.Collaborative. Maybe difficult-to-spell business names are just my thing.

Back then, Riley was 3 years old, Roby was 7, and I was teaching freezer meal workshops to help busy families get healthy dinners on the table.

At the time, I thought I was building a business around food.

What I was really building was relationships.

Wildtree introduced me to mentors, taught me more about communication and human dynamics than I ever expected, and led to one conversation that became my very first consulting client.

She introduced me to another client.

Then another.

Most of them are still with me today.

Looking back, I had no idea one page, one conversation, and years spent teaching freezer meal workshops would help shape the business I have today.

The best restaurants aren’t just serving food.They’re creating an experience.The menu matters.The atmosphere matters.The...
07/16/2026

The best restaurants aren’t just serving food.

They’re creating an experience.

The menu matters.
The atmosphere matters.
The detail matters.
The people matter.

People may come for the food, but they come back because of the experience.

I think the same is true in business.

People hire you for what you do, but they stay and refer you to others because they know they can count on you.

07/09/2026

If summer had a soundtrack... 🥩🔥

We celebrated 23 years of marriage this past Sunday, and since Sunday night is always family night at our house, this was our anniversary dinner. ❤️

Huge thanks to The Hilltop Wagyu American Wagyu for making it so delicious. We are all officially spoiled forever. 😋

My husband understood the assignment. 🇺🇸😂Our back porch is officially ready for the Fourth of July... and I kinda love i...
07/02/2026

My husband understood the assignment. 🇺🇸😂

Our back porch is officially ready for the Fourth of July... and I kinda love it!

Wishing you and your family a safe, relaxing, and memorable holiday weekend!

Sometimes people ask me for "just a landing page."And technically... yes.It is just one page.But if it's the very first ...
06/26/2026

Sometimes people ask me for "just a landing page."

And technically... yes.

It is just one page.

But if it's the very first thing someone sees about your business, your event, or your newest idea, it's also your first impression.

Of course, part of the process is deciding what should go on the page.

But I also ask myself questions like...

What should someone feel when they first click on it?

Should they trust you?

Should they be excited?

Can they quickly understand exactly what you do?

Can they see the why behind your business?

Because a good landing page isn't just about filling space.

It's about setting the tone for everything that comes next.

Happy early Father's Day to our guy, Branden. For the past 11 years, we've worked from home together. I often joke that ...
06/19/2026

Happy early Father's Day to our guy, Branden. For the past 11 years, we've worked from home together. I often joke that he's my favorite coworker. 🤣

We've spent 19 years raising kids together, and one of the greatest gifts has been getting to watch the way he loves them. He leads by example, works hard, shows up when it matters, and has is a steady presence.

The older our kids get, the more I appreciate the example he's set for them and the countless ways he's supported all of us along the way.

Branden, we love you and are so grateful for you.

Happy Father's Day to you and all the dads out there. ❤️

And for anyone who finds Father's Day a little hard, we're thinking of you too. Whether you're missing your dad, grieving a loss, navigating a complicated relationship, or carrying a heartache that others may not see, you're not alone.

This will be our second Father's Day without Branden's dad, and we're reminded that these days can hold both gratitude and grief at the same time.

One of my favorite parts of summer so far has been getting to spend extra time with my son, Roby.Most people know he's b...
06/10/2026

One of my favorite parts of summer so far has been getting to spend extra time with my son, Roby.

Most people know he's been running his mobile car detailing business, but he's also been working at one of our favorite local restaurants, Le Ono, helping me with branding photo shoots, and last night photographed his very first senior session.

He's always had such an artistic eye, so watching him behind the camera and getting to walk alongside him has been really fun. Sometimes that means helping him make connections, sometimes it's talking through client communication or the business side of things, and sometimes it's simply stepping back and watching him create.

I genuinely enjoy watching him behind the lens almost as much as seeing the photos afterward.

Selfishly... I've loved the extra time together too. ❤️

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St. Louis, MO

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