Digital Climb

09/23/2012

Are you getting the most bang from your buck from your current customer or client database? Most businesses and practices are neglecting

03/17/2012

A Successful email marketing strategy depends largely upon proper segmentation of your list. It's about sending the right targeted offer.

03/01/2012

Interesting Development with Facebook Ads (Premium offering). The ROI and CTR numbers should help them be a viable option for a broader audience.

Debuts four marketing products at NYC marketing event.

02/08/2012

One of the most common misconceptions that I see in the marketplace are those companies that provide cookie cutter packages for clients. This has always been a baffling phenomenon to me. If you have ever had this happen to you, or you’re currently utilizing someone who provides their services in thi...

01/31/2012

The benefits of cross-channel marketing!

Consumers view and interact with brands across multiple channels. Are you prepared?

01/27/2012

What everyone should be doing to maintain email efficiency.

Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics.

01/26/2012

If you’re a retail business that is not utilizing location based marketing, the time to start has arrived. With the popularity of check-in style applications like Foursquare, you now have another avenue to reach clients and encourage consumption by providing instant savings and attracting the impul...

01/24/2012

Great article on the importance of giving your audience what they want to hear!

Here's an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance.

01/19/2012

Do you know the true lifetime value of your customers?

You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your customers.

01/19/2012

Great article on the importance and ease of use of QR Codes

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practi...

01/18/2012

There is a new keyword that’s being thrown around on the web to discuss an age old problem. Online Reputation Management is essentially the web’s version of public relations. There are some key differences, however. Unlike the offline world, the online community has the power to cripple a business w...

10/16/2011

When it comes to digital dental marketing, it’s all about going local. In the web’s infancy, it used to be difficult to target local markets. Obviously, this has all changed, and for local service based businesses like a dental practice, it’s now easier than ever to keep the new patients flowing in.