04/07/2026
I want to share one of the most powerful (and often overlooked) strategies when it comes to securing ongoing funding:
Send impact metric reports! EVEN when they’re not required.
Most organizations only communicate with funders when they have to. But the organizations that stands out getting funded again, are the ones who go above and beyond.
Guys, don’t just receive funding… build a new relationship.
When you take the time to send a simple impact update, you’re doing a few key things:
- Showing transparency
- Demonstrating stewardship
- Reinforcing trust
- Keeping your organization top of mind
And trust me… funders DO remember this.
What This Looks Like in Action 💯
After receiving an award, send:
1. A Thank You Letter
Express genuine gratitude. Let them know their support matters.
2. A Simple Impact Report (3–6 months later)
Include:
- What the funds were used for
- Key outcomes or wins
- Lives impacted (numbers + stories)
3. A Photo of Your Program in Action
This is HUGE. It brings your mission to life and helps funders see their impact.
Why This Works
When funders feel connected to your work, they don’t just give once, they:
- Give again
- Increase funding amounts
- Refer you to other funders
Pro Tip🔥
Even if a funder never asks for a report… Send one anyway.
This small step can set you apart from 90% of organizations.
If you’re not already building this into your funding strategy, now is the time. This is how you move from one-time awards to long-term funding relationships.
Happy Relationship building!