Quantic Foundry

12/18/2025

Our new blog post sharing survey data on gamers' attitudes towards Gen AI and how it is shaped by gender, age, and gaming motivations.

Learn about how gender, age, and gaming motivations shape the perception of Gen AI in video games.

08/19/2025

Is Conscientiousness really in "freefall" or is this a case of "reckless" data distortion? We'll unpack the psychometrics and charts to help you understand what both sides are getting wrong, as well as connect this back to our own finding that the appeal of Strategy has declined among gamers.

06/17/2025

Over the past 10 years of running Quantic Foundry, we've noticed that clients tend to perceive survey panel samples as a sort of "cure all" and become less inquisitive with this part of the methodology. In this blog post, we describe some of the systemic issues plaguing survey panels, especially gen pop survey panels, and new challenges as AI seeps into user/market research data sets.

Over the past 10 years of running Quantic Foundry, we've noticed that clients tend to perceive survey panel samples as a sort of "cure all" and become less inquisitive with this part of the methodology. In this blog post, we describe some of the systemic issues plaguing survey panels, especially gen...

05/21/2024

In our analysis of survey data from over 1.5 million gamers collected over the past 9 years, we found that the decline in Strategy is the largest change among the 12 motivations in our Gamer Motivation Model. Read our blog post to learn more.

Survey data from over 1.5 million gamers collected over the past 9 years shows that gamers' interest in strategic thinking has declined.

11/07/2023

Gamers 35+ are about twice as likely as gamers 13-17 to rate Sci-Fi as "extremely" appealing as a thematic setting. Learn more about the profile of Sci-Fi fans in our new blog post.

Gamers 35+ are about twice as likely as gamers 13-17 to rate Sci-Fi as "extremely" appealing as a thematic setting. Learn more about the profile of Sci-Fi fans and how this does and doesn't vary across games genres and subgenres of Sci-Fi.

03/20/2023

Learn about the gaming motivations of transgender and non-binary gamers, and the games that are particularly popular and unpopular among this cohort. Find out how their gaming profile is unique and not just a linear mixture of male and female gamers.

01/27/2023

Find out how 1st-person vs. 3rd-person perspective preference varies across gender, age, and game genres in our analysis of data from 9,500+ gamers.

Learn more about how perspective preference varies across gender, age, and video game genres using data from 9,500 gamers.

08/05/2021

Some survey data on player gender and character gender preference. Men are about 3 times more likely to prefer playing a female character than women prefer playing a male character. And older men prefer playing female characters. These patterns are also remarkably consistent with data from MMO players from 20 years ago.

Survey data on player gender and character gender preference.

03/04/2021

New survey findings on faction choice in video games, and how they create cohorts with different demographic and motivation profiles.

Do you prefer the Technology faction or the Magic faction? The Light faction or the Dark faction? In this post, we look at how faction choice in games creates cohorts with different demographic and motivation profiles.

01/14/2021

Try out our new Quantic Gamer Type feature. We've identified 9 Gamer Types based on the 500,000+ gamers who have taken the Gamer Motivation Profile.

If you have an account with an existing motivation profile, you can log in and see your gamer type in your profile report:
https://apps.quanticfoundry.com/accounts/login/

If you don't have an account, you can take the Gamer Motivation Profile:
https://apps.quanticfoundry.com/surveys/start/gamerprofile/

09/03/2020

The 5 kinds of Civ VI gamers--a player segment analysis of Civ VI players based on gaming motivations.

(This post is the second in a two-part series that recaps our GDC 2020 talk.) In the previous post, we presented a player segment model based on our entire data set of 500,000+ gamers who have taken the Gamer Motivation Profile. We explored both a 9-segment solution in depth and also surfaced what w...

08/17/2020

What distinct player types appear when we conduct a player segmentation based on gamer motivation? Here's the first of a 2-part blog post that recaps our GDC talk.

Player segment analysis of gamers based on data from 500,000 gamers.