The Business of Apparel

The Business of Apparel Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Business of Apparel, Superior, CO.

We help apparel brand owners launch and scale successful companies by giving them access to the exact frameworks used by the biggest, global brands in our industry.

09/10/2026

Want to know what makes a factory immediately take an apparel brand seriously?

Rachel breaks down 4 things that instantly tell a factory you’re an amateur in the latest Business of Apparel Podcast.

If you’re working with factories or getting ready to start production, this is one you’ll want to hear.

🎙️ New podcast September 10th.

https://open.spotify.com/show/2BdecIeBAs0Qln9E999qJa?si=c9a0f73f759f4354

Ready to turn your creative vision into a scalable reality? 🚀📖The wait is almost over! The Business of Apparel by Rachel...
09/09/2026

Ready to turn your creative vision into a scalable reality? 🚀📖

The wait is almost over!

The Business of Apparel by Rachel Erickson is officially available for pre order on Amazon.

Whether you’re working on your very first design or growing an existing apparel brand, this book breaks down the business side of building a clothing line so you can make smarter decisions and avoid some of the guesswork.

Because creating great products is only part of building a successful apparel business.

And if you want a signed copy, you can pre order your author's copy through the link here.

https://www.thebusinessofapparel.com/product-page/book

You know that one SKU you just can’t seem to let go of?The one that barely sells, but you keep thinking, “Maybe it’ll pi...
09/08/2026

You know that one SKU you just can’t seem to let go of?

The one that barely sells, but you keep thinking, “Maybe it’ll pick back up.”

Meanwhile, it’s taking up cash, inventory space, and a whole lot of your team’s time.

Sometimes the best thing you can do for your assortment is cut what isn’t working.

That’s where SKU rationalization comes in.

We broke down how to figure out which products are actually worth keeping and which ones are costing your brand more than you realize.

Read the full article:

https://www.thebusinessofapparel.com/blog

There’s something different about being surrounded by people who genuinely want you to win.That’s what we hear from our ...
09/07/2026

There’s something different about being surrounded by people who genuinely want you to win.

That’s what we hear from our Apparel Founders Board members.

A group that shows up, shares what they know, answers questions, and actually wants to see each other succeed.

Because building an apparel brand can feel lonely.

It’s a lot better when you don’t have to do it alone.

https://www.thebusinessofapparel.com/join

Breathe.You don’t have to figure everything out today.The next collection can wait five minutes.The numbers will still b...
09/06/2026

Breathe.

You don’t have to figure everything out today.

The next collection can wait five minutes.

The numbers will still be there.

The decisions will still be there.

Take a breath. Then keep going.

09/05/2026

Are excessive sample rounds draining your fashion brand’s budget and delaying your launch? 💸

A couple years back, a dancewear company came to us stuck in a frustrating loop of 9 to 10 sample rounds per style.

With the going rate for a sample sitting between $300 and $500, they were bleeding at least $3,000 per style before making a single sale.

Worse, those extra rounds were adding 6 months to their development cycle, causing them to constantly miss their seasonal sales windows.

The real problem wasn't the manufacturer—it was the communication.

Stop wasting thousands of dollars and months of your time on inefficient sample making. 🛑

Ready to optimize your production cycle and launch your next collection on time?

Send us a DM or hit the link to get started! 👇

https://www.thebusinessofapparel.com/join

There’s a big difference between being the founder who keeps everything moving and becoming the CEO who knows where the ...
09/04/2026

There’s a big difference between being the founder who keeps everything moving and becoming the CEO who knows where the business is going.

And one of the biggest shifts?

Knowing your numbers.

When you understand what’s actually happening with your cash, margins, inventory, and profit, you can stop making decisions based on guesses.

You can finally see what’s working, what isn’t, and what needs to change.

Read the full piece through the link below.

https://businessofapparel.substack.com/

09/03/2026

Ever wondered what actually happens inside an Apparel Founders Board Office Hours call?

We’re giving you a little peek behind the scenes. 👀

In this episode of the Business of Apparel Podcast, Rachel walks through a real Office Hours session, including member questions about the economy, hiring, and running an apparel business.

If you’ve ever wondered what members actually get out of these calls, this episode is a great place to start.

🎧 Listen to the full episode:

https://www.youtube.com/playlist?list=PLDPuSpSX_pONmB3i87ISWg1Dl7zNMgDGE

Your apparel brand is growing… so why is your cash disappearing? 👀More sales ≠ more cash.If your money is tied up in inv...
09/01/2026

Your apparel brand is growing… so why is your cash disappearing? 👀

More sales ≠ more cash.

If your money is tied up in inventory, production, freight, or slow-moving products, your brand can be growing while your bank account gets tighter.

That’s your cash conversion cycle, and apparel founders need to understand it before growth starts working against them.

👉 Read the full breakdown

https://www.thebusinessofapparel.com/blog

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Tuesday 9am - 4pm
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