21/10/2026
AI is changing how software gets sold, but most businesses don’t sell software. Someone still has to put an HVAC unit on a downtown rooftop, win a roofing contract, or walk a law firm’s offices at night to quote a cleaning job.
This video looks at what the AI-versus-reps debate means outside the tech world. A bot can book a meeting, but it can’t stand in the lobby with a client and see what actually needs doing. The industries that sell physical work and local services still run on a person showing up and earning trust.
The better question isn’t whether AI replaces reps. It’s whether AI can help a good rep win business faster and serve clients better. I think it can, and I explain where I’d draw the line. I also touch on how the tech industry is pitching AI as a replacement for reps, and why that story doesn’t fit most trades and service businesses.
Do you sell something a bot couldn’t deliver? Tell me what it is in the comments.
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