Crisis Communication Training- The McElroy Media Group uses scenario-based exercises that are customized to your organization. These mock emergencies create the pressure filled environment that requires you to act quickly and decisively. Each practical exercise unfolds with twists and turns, just like a real life crisis. Our holistic approach prepares you to deal with every aspect of an emergency:
social media, mainstream media, your customer base, and your internal audience. We focus on you projecting strength and leadership while still showing compassion. How you handle a crisis can build trust and credibility or destroy your reputation. We teach you proven techniques for managing what is said about your organization. Our real-life simulations ensure you are prepared to address the “bad news” and ready to answer the difficult questions. Social Media – Manage the Story Before it Manages You
We will help you build Social Media plan in advance of when crisis strikes. Do you want to establish your company as the source of information? If not, then we help you decide who should become the source and how to build a good working rapport with that source before an incident takes place. Your customized plan will ensure you have a swift response on social media to enable you to stay in control of the messaging and refute false information. Operational Exercises – Put Your Crisis Plan to the Test
We use a highly qualified police trainer to create a mock emergency at your company. The real life scenario tests every aspect of your response starting with the executives, supervisors, security and public affairs. Research shows that higher mental function such as cognitive abilities often shut down or don’t function as well during extreme stress. By moving beyond the traditional table top programs to a hands-on physical exercise, you create an automated response under pressure. We use a technique known as the OODA Loop (observe, orient, decide and act) to train your staff. This helps you have a faster, calmer and more effective response to a threat in the work place. Our trainer relies on experience creating the active shooter plan for a major city police department to design a version appropriate for your businesses. Our crisis plans have been adopted by dozens of local businesses including the Hillsborough County School Board, Hillsborough Community College, David A. Straz Jr. Center and several major corporate security companies. Friendly Media Interviews - The McElroy Media Group will help you develop compelling messages about your organization that build trust and credibility with your targeted audience. Through hands-on exercises, you will learn how to ensure your key message ends up as your quote in the reporter’s story. Our classes show you how to redirect an interview while building a valuable rapport with the media. Practice your composure and see first-hand how important consistent composure is during the interview. You will also learn techniques for using the media as a communications tool and dealing with questions when you don’t know the answer. Friendly Social Media - Reaching a New Audience
Learn how to eliminate the middle man and take control of what is said about your organization. Personalized your company by highlighting your successes and the people who work to serve your client base. Discover a new way to generate mainstream media interest in your company. We can help you change or strengthen the current image of your company.
