09/22/2026
When a new product category enters the menu, design has to build a complete brand experience.
One of the projects we developed at Primiumbrands was the graphic campaign for Burger King El Salvador during the launch of BK Pollo.
The challenge was not just to design a single advertising piece, but to create a cohesive visual system around the new product—one that could work consistently from the restaurant environment to packaging and promotional communications.
Our work included the development of in-store mobile displays, tray liners, takeout chicken box packaging, banners, social media ads, and product photography.
Each application needed to speak the same visual language while staying true to the Burger King brand, and at the same time introducing a new menu category in an attractive, recognizable, and commercial way.
At Primiumbrands, this is how we approach every project: we do not design isolated pieces. We build graphic systems that help brands connect with customers at every touchpoint.
If your company is launching a new product or needs a fully integrated campaign, we’d be happy to help.
- [email protected]
- USA Phone +1 818 312 1373 , El salvador Phone: 503 22646238
- Primiumbrands — Branding · Packaging · Advertising · Digital · Creative Direction
