Senior Source Consulting Group

Senior Source Consulting Group Highly experienced senior living consultants, providing sales & marketing consulting expertise to senior living organizations across the US.

Senior Source Consulting Group (SSCG) is the industry's source for Senior Living Sales & Marketing Consulting Services | Strategic & Personalized Occupancy Solutions | Mystery Shops | Market Intelligence Research | Sales Enablement and more. Our customized solutions are designed to uncover hidden competitive advantages; remove blind spots; improve sales performance; increase occupancy levels; and focus resources to elevate the overall customer experience.

For those who still might be undecided! LOL
10/14/2025

For those who still might be undecided! LOL

For many, many years, Boomers have been the focus of   as the "silver tsunami," having all the money and being an import...
06/06/2025

For many, many years, Boomers have been the focus of as the "silver tsunami," having all the money and being an important target audience as prospects and adult child influencers, but did you know... (aged 45-60) is entering its peak spending years?

Gen Xers are born between 1965 to 1980 and are now playing an important role in helping their Boomer parents evaluate options.

In 2025 alone, Gen X consumers will drive $15.2 trillion (USD) in global spending. Between now and 2033, this cohort will be the highest-spending generation (per capita).

"Gen X is not a transitional generation; it’s your present-day profit center. If you fail to prioritize them now, you’re not just missing a moment—you’re risking a decade of loyalty and lifetime value."

What does it take to win this generation’s loyalty to earn more share of wallet?

Click on this article link to read more:

The next generation of active adults has a new set of expectations around tech, finances and wellbeing, writes an expert in 55+ housing.

Everyone can be part of the fun! 🐎
05/05/2025

Everyone can be part of the fun! 🐎

The   and   power of   💗
04/20/2025

The and power of 💗

In senior living sales, it’s common to hear about the importance of having “empathy.” But what exactly is empathy? And d...
02/28/2025

In senior living sales, it’s common to hear about the importance of having “empathy.” But what exactly is empathy? And does it differ from sympathy?

This video does a great job differentiating the two.






What is the best way to ease someone's pain and suffering? In this beautifully animated RSA Short, Dr Brené Brown reminds us that we can only create a genuin...

Oh my, it's almost that time of year again! Isn't it hard to believe 2025 is just around the corner?? Here are the top N...
12/19/2024

Oh my, it's almost that time of year again! Isn't it hard to believe 2025 is just around the corner??

Here are the top New Year's Resolutions for the coming year. Is your resolution on this list?

For our senior living sales and ops expert friends. Take the time to watch this series. It is LOL funny (often) and real...
12/13/2024

For our senior living sales and ops expert friends. Take the time to watch this series. It is LOL funny (often) and really touching.

I’ll say the sales approach of the Executive Director about put me in my grave, but there are so many other poignant moments…one episode focuses on all the stressors for the ED…44 missing salt & pepper shakers. That one cracked me up. And then her visiting corporate, leaving a coffee she had already microwaved 3 times, only to be offered super fancy coffee options there.

I’d say there were a few other smack in the face moments that help get me past the cliche/got it wrong moments.

Ted Danson is great as always. Lots of other fine character actors in the cast, as well.

With the swirl of   and   still in the air this morning, we're posting the first in this series (Part 1), "Mystery Shopp...
11/01/2024

With the swirl of and still in the air this morning, we're posting the first in this series (Part 1), "Mystery Shoppers Tell All."

Don't be scared - behind those secret shoppers, HIDDEN nuggets of helpful insights are REVEALED! If you've got 15 minutes, listen in and let us know what you think. 🕵‍♀️🕵‍♀️🕵‍♀️

🔗 https://www.youtube.com/watch?v=EWtmQiamkOs

Do you have about your community? Let our team help you find the answers. Schedule a time to chat today ⤵

🔗 https://calendly.com/amy-sscg/30min?month=2024-11

Amy McKinley
Senior Source Consulting Group (SSCG)


Ha ha ha - great tip from our friends at Canton Christian Home. ✂️
09/04/2024

Ha ha ha - great tip from our friends at Canton Christian Home. ✂️

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Tampa, FL

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