Brisque

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Brisque Brisque is the go-to place for founders and businesses looking to build, launch, or grow a new idea.

We offer startup resources and growth advisory support to help turn ideas into a clear roadmap for growth.

What do you know?That's your first step.When I decided to start my entrepreneurial journey, I had a full-time job, and I...
07/08/2026

What do you know?
That's your first step.

When I decided to start my entrepreneurial journey, I had a full-time job, and I couldn't just quit.

I wondered:
What can I do now?

I knew I didn't have the capacity to take on clients while also performing at the same level in my full-time job as the head of marketing.

So I went for the easiest first step.

→ Write.
→ Share my knowledge.
→ Start a blog.

I had some people reach out wanting to consult.
It was proof that there was something there.

Then, when I decided to go full-time with my business, I realized there were many steps to take to build what I saw as possible.

→ Processes.
→ Finding help.
→ Building a website.
→ The list kept increasing.

Again, I thought about the easiest step.
And it was simple:

→ Update my social media.
→ Create my social media profiles.

So I did that.
Then boom!

A few people from my network reached out.
Then, I kept going from there.

Sometimes it can feel like the first step is hard just because we are thinking of the mighty big step.

Instead, once we break that big step into smaller chunks, it becomes easier and easier to start, try, fail, try again, keep learning and growing.

I started with the first, easiest step, which made it easier to keep going. Not because everything works as expected, but because you start to build habits of continuous movement.

I don't ask:
"How do I climb quickly to the top?"

I ask:
→ What's the path of least resistance?
→ What can I do now?

Not tomorrow.
Like right now, today.

So ask yourself, what do you know?

Because most of the time, the first easy step is known.
It's what comes after that that can feel a little tricky.

The good news that I've discovered is that life has a way of creating the pathway as you go.

Always start with the easiest first step.
Everything gets lighter afterward.

04/24/2026

Always watch the gap!

I launched an affordable email copywriting service geared toward SMBs and startups. Then, I made a big discovery.

I thought my ideal customers were direct customers who needed help.

It turned out that my true ideal customers were other marketing agencies that needed white-label email copywriting services to meet demand.

Here’s what I see:

If you believe that you have a sense of who your ideal customers are, but you tend to have trouble converting, then one of two things is broken:

1) your original assessment of your ideal customers might be incorrect

2) there’s a break in how you are communicating the value of your product

The key to solving these challenges is intentionality.

When you are intentional about periodically assessing who you thought your ideal customers were and identifying the current leaks in your conversion process, you are more likely to see the gaps.

Don’t just stick to your original idea of your ideal customer.

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Startup survey data credit: Slush

I will never win the iPhone vs. Android debate.Why? Because I know the kind of buyer I am.The funny thing is, I agree wi...
04/03/2026

I will never win the iPhone vs. Android debate.
Why? Because I know the kind of buyer I am.

The funny thing is, I agree with Android users who argue they have a better phone than I do because of its extensive features.

BUT... I’m most likely going to replace my phone with another iPhone.
I just can’t help it.

As a visual person, I buy things mainly based on how things look and feel to me,
not necessarily how many bells and whistles the product comes with.

If it functions as it’s supposed to, solves my immediate problem, and the visual interface is intuitive to me, I’m sold.

And yes, the other solution might be technically better. I may not buy that.

So, as a business owner, how do you identify the difference between the two types of buyers?
Here’s a simple visual to help.

In the end, the question is, do you know what kind of buyer your ideal customer is?

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04/01/2026

There’s nothing more satisfying than seeing other startup businesses succeed with their growth goals. DM OR COMMENT REVIEW for a free initial assessment.

As a Startup Growth Advisor, I’m always looking forward to the growth results.

BUT FIRST!!
I always take a moment to celebrate the progress of us working together to put together a clear plan and roadmap.

Why? Because we have to celebrate every small win.

Don’t forget to pat yourself on the back this week. You are showing up! And that’s half the battle.

Going back to my celebration 💃🏾
I can’t wait to celebrate you as well.

Rooting for you 👏🏾

Hellen Oti


go from idea to possible

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DM OR COMMENT REVIEW for a free initial assessment.

I didn’t feel ready to start anything. And the funny thing is, close to six years down the line, there are many days whe...
03/23/2026

I didn’t feel ready to start anything. And the funny thing is, close to six years down the line, there are many days when I still don’t feel ready.

Sometimes people quit unexpectedly, and I need guidance on the next steps. Sometimes the funding I was expecting falls through, and the month feels a little flat. A lot of the time, people on my team ask me questions I don’t know the answer to.

Needless to say, the list goes on and on.

What I discovered is that readiness isn’t perfection.
Or even having all the right answers.
It’s about having a vision, an idea, and the willingness to see that through.

In my work with startups, I see many founders who are ready.
To me, they have all the ingredients needed for success.

Yet, the thing holding them back is not a lack of funding, like we all think.
It’s just taking the next steps and trusting that the rest will figure itself out.

As a business owner myself, I know this concept of “blind trust” is easier said than done. It’s hard to keep going sometimes when you don’t know what comes next.

Here’s what I’ve learned:
→ Allowing ourselves to experience life by going through the process is just as valuable as the outcome.
→ Going through the process often leads us to unexpected destinations, exciting pivots, and discoveries that would have never been possible otherwise.

I’d love to hear from you:
How did you make the transition from doubting to allowing yourself to explore?

For me, life had to force it on me. I lost a parent, and it forced me to start living instead of being scared to try.

Be unapologetically human,
Hellen Oti

…
Business Unfiltered is my way of sharing real-life lessons about my entrepreneurial journey. No glam. No filters. Just the raw, vulnerable truth. 💙

…

12/24/2025

It’s a merry season, and I hope you find rest without guilt, laughter without effort, and love without conditions: Merry Christmas and a joyous New Year from my heart to yours.

Hellen Oti
Brisque

No complicated marketing research needed here! Just listen 😅Talk to people who have the problem that you are looking to ...
12/22/2025

No complicated marketing research needed here! Just listen 😅

Talk to people who have the problem that you are looking to solve. How they discuss their problem will tell you everything you need to know.

When you set small, achievable monthly or weekly goals, you'll reach your big-picture goals. But when you focus only on ...
12/12/2025

When you set small, achievable monthly or weekly goals, you'll reach your big-picture goals. But when you focus only on the big picture, you may become overwhelmed.

That's some of the best business advice I've ever received. It was from my dad.

When do you find business advice from others helpful?

Most ideas are cool, but not all ideas inspire action.Monitor actions, not interest.Does a person's excitement for your ...
12/08/2025

Most ideas are cool, but not all ideas inspire action.
Monitor actions, not interest.

Does a person's excitement for your idea align with their actions?

See tips on how to monitor actions from the link in the comments below.

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Tampa, FL
33615

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18133364212

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