08/31/2026
The hardest part of running an agency for law firms isn't the work. It's the patience for the timeline.
Legal marketing runs on a long feedback loop. Content indexes in days, ranks in weeks, builds authority over months. In our experience a GBP photo move shifts the map pack in about 30 days. A review-request flow compounds across a year.
The firms that grow can sit with that loop without reverting to short-loop tactics. The hardest thing we sometimes have to say: the work is working. The loop is just longer than the impatience you brought to it.