09/03/2026
A lot of owners overestimate what their business is worth.
The disconnect often comes from looking at the business through the owner’s eyes instead of the buyer’s.
If sales, relationships, and decisions still depend heavily on you, buyers may see more risk.
The good news is that value can change.
One client we worked with went from roughly $600K in value to $4.8 million after a few years of preparation, stronger profits, and less owner dependence.
Want a clearer starting point for your own business?
Check the comments for the Know Your Value Exercise.