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Tobie Group

Name: Tobie Group
Address: Tempe, AZ, US
Telephone: (602) 432-9674
Price range: $$

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We believe businesses deserve flexible, strategic marketing.

Tobie Group is a results-driven advertising agency, made up of Phoenix's best marketing consultants.

08/19/2026

It seems like we receive a new "announcement" about an algorithm update, a campaign type every week on the Google platform. This week's target CPA bidding update deserves attention though.

In the best case scenario, the rollout will be exactly as Google says - more predictability, better quality traffic/leads, better chance that Google will hit your CPA or ROAS target. In the worst case scenario, Google is chasing more expensive clicks and leads without much upside for advertisers. Pay attention if you have ad campaigns running at their budget limit. Link to our full rundown is in the comments. 👇

06/16/2026

How much time do you spend thinking about your audience? ...About how your product aligns with your audience's needs? First, look at the value you're bringing for your audience, then worry about whether the ad campaign setup matches it.

06/04/2026

We talk to our clients about inputs vs. outcomes a lot. Outcomes (leads, sales, ROAS) get all the attention. But the inputs are what actually move them.

Meanwhile, the two inputs that actually shape campaign performance get a 15-minute meeting:

→ Who is your ideal customer?
→ What are you willing to pay to acquire them?

Those two answers tell us how much precision vs. scale your campaign needs.

The center of the bullseye is your ideal customer. Small audience, high CPA threshold, limited volume. As you move outward, you loosen targeting or raise your acceptable cost, and you unlock more reach.

Neither ring is wrong. Most accounts need a mix. The mistake is not knowing which one you're aiming at.

Spend more time than you think you need to on audience definition and CPA targets. It's the highest-leverage hour you'll spend all quarter.

03/17/2026

🍀There's nothing "lucky" about digital ad performance. It's the result of careful strategy and a lot of relatively unsexy optimizations. The image in this post is real week-over-week campaign data from a client that came to us last week looking to scale their campaigns. They wanted to push their investment up between 3x and 10x per location to see what would happen.

So, while most of the campaigns in this chart are "in the green" week over week, the real story is actually the data that we cropped out of this post. The CPA in the locations we scaled skyrocketed and showed up red week-over-week.

The client is excited, and wants to invest more.

Although our week over week CPA jumped, we're still well below the breakeven acquisition cost for their new customers. So, we're going to keep investing... so they can see even more... green.

𝗛𝗮𝗽𝗽𝘆 𝗦𝘁 𝗣𝗮𝘁𝗿𝗶𝗰𝗸'𝘀 𝗗𝗮𝘆... 𝗮𝗻𝗱 𝗺𝗮𝘆 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗞𝗣𝗜 𝗰𝗵𝗮𝗿𝘁𝘀 𝗯𝗲 𝗴𝗿𝗲𝗲𝗻...𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂 𝗪𝗔𝗡𝗧 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗱.

03/03/2026

Most local businesses have heard of Google Search Ads. But did you know Google also has a pay per lead option? Local Services Ads (LSAs) show up at the very top of the results and, in many categories, you can pay per call or per qualified lead instead of paying for clicks.

That can be a big deal if you know what a lead is worth and you want more predictable acquisition costs.

The catch: LSAs work differently than Search Ads. You get less control over the exact searches you appear for, and your Google Business Profile and reviews matter a lot.

If you have ever wondered, “Should I use LSAs or Google Search Ads?”, we broke it down here: https://tobiegroup.com/blog/local-services-ads-vs-google-search-ads/

02/05/2026

Are these THE BEST Super Bowl ads of all time? Which ones did we miss? Which is your favorite?

More importantly... most of us marketers don't command the budgets that these ads do. But, what can we learn from them?

🏈https://tobiegroup.com/blog/the-best-super-bowl-ads-of-all-time/

01/21/2026

If you're still targeting consumers based on a leadership offsite you did 5 years ago, it's time to go back to the drawing board. Today's algorithmic ads models favor messaging that answers the pain points of your best customers. If your business and products have shifted (and whose haven't) in the past three years, this is your reminder that its time to do some analysis.

When was the last time you reviewed your customer list? We recommend re-evaluating your BEST customers at least once a quarter. What do they care about, and why does your product or service make their life better?

12/23/2025

How often should we be changing our digital advertising creative? The answer is predictable... "it depends."

But, if your top creative has been running longer than the newest season of your favorite show, it's probably time for a refresh.

https://tobiegroup.com/blog/how-often-to-update-your-digital-advertising/

12/10/2025

Avoid the AI Marketing Trap

AI can be a powerful tool, but it cannot replace a real marketing strategy. The trap happens when marketers expect technology to fix what only clear thinking can solve.

Here’s how to avoid it:
🎯 Audience first, always.

📊 Measurement matters.

⚙️ Systems over heroes.

🏁 Start with the end in mind.

🔄 Stay flexible.

AI can make marketing faster. Strategy makes it work. Avoid the trap.

Read more:
https://tobiegroup.com/blog/the-case-of-flexible-marketing-strategy/

11/26/2025

Most small businesses spend money driving traffic to their website but very few are watching what happens after people land on the page.

One free tool solves this instantly: Microsoft Clarity.

Clarity lets you see actual user recordings, heatmaps, scroll behavior, frustration clicks, and the exact moments where your visitors get stuck or drop off. It is simple, it is powerful, and it gives you the ability to improve conversions without increasing your budget.

We use it on nearly every client project because it removes the guesswork from landing page optimization. If you want your marketing to work better, Clarity is one of the easiest wins you can implement...And, "FREE" is a pretty good price.

Blog post and a full breakdown of Clarity's competitors:
https://tobiegroup.com/blog/microsoft-clarity-for-conversions/

Address

Tempe, AZ

Opening Hours

Monday	7am - 7pm
Tuesday	7am - 7pm
Wednesday	7am - 7pm
Thursday	7am - 7pm
Friday	7am - 7pm

Telephone

(602) 432-9674

Website

http://www.tobiegroup.com/

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