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Tobie Group

Name: Tobie Group
Address: Tempe, AZ, US
Telephone: (602) 432-9674
Price range: $$

We believe businesses deserve flexible, strategic marketing.

Tobie Group is a results-driven advertising agency, made up of Phoenix's best marketing consultants.

03/17/2026

🍀There's nothing "lucky" about digital ad performance. It's the result of careful strategy and a lot of relatively unsexy optimizations. The image in this post is real week-over-week campaign data from a client that came to us last week looking to scale their campaigns. They wanted to push their investment up between 3x and 10x per location to see what would happen.

So, while most of the campaigns in this chart are "in the green" week over week, the real story is actually the data that we cropped out of this post. The CPA in the locations we scaled skyrocketed and showed up red week-over-week.

The client is excited, and wants to invest more.

Although our week over week CPA jumped, we're still well below the breakeven acquisition cost for their new customers. So, we're going to keep investing... so they can see even more... green.

𝗛𝗮𝗽𝗽𝘆 𝗦𝘁 𝗣𝗮𝘁𝗿𝗶𝗰𝗸'𝘀 𝗗𝗮𝘆... 𝗮𝗻𝗱 𝗺𝗮𝘆 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗞𝗣𝗜 𝗰𝗵𝗮𝗿𝘁𝘀 𝗯𝗲 𝗴𝗿𝗲𝗲𝗻...𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂 𝗪𝗔𝗡𝗧 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗱.

03/03/2026

Most local businesses have heard of Google Search Ads. But did you know Google also has a pay per lead option? Local Services Ads (LSAs) show up at the very top of the results and, in many categories, you can pay per call or per qualified lead instead of paying for clicks.

That can be a big deal if you know what a lead is worth and you want more predictable acquisition costs.

The catch: LSAs work differently than Search Ads. You get less control over the exact searches you appear for, and your Google Business Profile and reviews matter a lot.

If you have ever wondered, “Should I use LSAs or Google Search Ads?”, we broke it down here: https://tobiegroup.com/blog/local-services-ads-vs-google-search-ads/

02/05/2026

Are these THE BEST Super Bowl ads of all time? Which ones did we miss? Which is your favorite?

More importantly... most of us marketers don't command the budgets that these ads do. But, what can we learn from them?

🏈https://tobiegroup.com/blog/the-best-super-bowl-ads-of-all-time/

01/21/2026

If you're still targeting consumers based on a leadership offsite you did 5 years ago, it's time to go back to the drawing board. Today's algorithmic ads models favor messaging that answers the pain points of your best customers. If your business and products have shifted (and whose haven't) in the past three years, this is your reminder that its time to do some analysis.

When was the last time you reviewed your customer list? We recommend re-evaluating your BEST customers at least once a quarter. What do they care about, and why does your product or service make their life better?

12/23/2025

How often should we be changing our digital advertising creative? The answer is predictable... "it depends."

But, if your top creative has been running longer than the newest season of your favorite show, it's probably time for a refresh.

https://tobiegroup.com/blog/how-often-to-update-your-digital-advertising/

12/10/2025

Avoid the AI Marketing Trap

AI can be a powerful tool, but it cannot replace a real marketing strategy. The trap happens when marketers expect technology to fix what only clear thinking can solve.

Here’s how to avoid it:
🎯 Audience first, always.

📊 Measurement matters.

⚙️ Systems over heroes.

🏁 Start with the end in mind.

🔄 Stay flexible.

AI can make marketing faster. Strategy makes it work. Avoid the trap.

Read more:
https://tobiegroup.com/blog/the-case-of-flexible-marketing-strategy/

11/26/2025

Most small businesses spend money driving traffic to their website but very few are watching what happens after people land on the page.

One free tool solves this instantly: Microsoft Clarity.

Clarity lets you see actual user recordings, heatmaps, scroll behavior, frustration clicks, and the exact moments where your visitors get stuck or drop off. It is simple, it is powerful, and it gives you the ability to improve conversions without increasing your budget.

We use it on nearly every client project because it removes the guesswork from landing page optimization. If you want your marketing to work better, Clarity is one of the easiest wins you can implement...And, "FREE" is a pretty good price.

Blog post and a full breakdown of Clarity's competitors:
https://tobiegroup.com/blog/microsoft-clarity-for-conversions/

11/14/2025

Ryan Burch sat down for a wide-ranging conversation with Dr. Christopher Loo recently. From AI, to the future of digital advertising, they covered just about everything.

Give it a listen:
https://www.youtube.com/watch?v=-hZfIJQI6QQ&t=2s

In this episode they covered:
• Why you can’t use ads to solve a marketing problem
• Inputs vs. outcomes, and why setup beats sprinting
• Rapid iteration vs. root-cause fixes
• When to turn ads on, and when to wait
• How to use AI to ask better questions, not just crank out content
• Micro conversions that prove you’re on the right track
• SEO’s shift toward brand, reviews, and PR
• What a fractional CMO actually does for growth

11/13/2025

Some ad campaigns become iconic, and some celebrate icons. Remember when Betty White became crazy popular about 15 years ago? This week's spotlights Snickers’ “You’re Not You When You’re Hungry” ad from 2010.

Created by BBDO, the commercial premiered during Super Bowl XLIV and became an instant classic. Featuring Betty White “tackling” a game of backyard football, the ad reminds us that hunger can take us a little off our game.

The ad sparked a grassroots movement that brought Betty to new heights of pop-culture fame.

Fans on Facebook rallied for her to host Saturday Night Live, and in May 2010, she became the oldest host in the show’s history at age 88. Her monologue?

“I didn’t know what Facebook was. Now that I do, I have to say, it sounds like a huge waste of time.”

We agree, Betty.

11/13/2025

AI can’t fix bad marketing...yet.

It can help you move faster, test smarter, and make data easier to understand. But it won’t save a broken strategy.

We’re seeing too many marketers expect AI to handle their marketing for them.

Remember:
👉Your competition has AI too

👨‍💻Tools are only as good as the person using them

💻No algorithm can replace clear goals and solid systems

If you want results that last, start with strategy, not shortcuts.

Read more:
https://tobiegroup.com/blog/the-case-of-flexible-marketing-strategy/

11/12/2025

Running ads but not getting results?
You might be making one of the most common digital advertising mistakes we see.

Our latest post breaks down the 4 biggest issues that derail ad performance:
✔️ No clear goals
✔️ Targeting the wrong audience
✔️ Using the wrong channels
✔️ Trusting the platform too much

Digital advertising shouldn’t feel like guesswork. A few simple adjustments can turn wasted spend into real results.

Read the full article here: https://tobiegroup.com/blog/4-most-common-digital-advertising-mistakes/

06/20/2025

So many of our ads debuted during the Super Bowl. It’s literally impossible to choose one (let alone 10 or 20) that are the best ads ever. Regardless, when it comes to iconic Super Bowl ads, the Budweiser Frogs are impossible to forget. Debuting during Super Bowl XXIX in 1995, the three frogs—Bud, Weis, and Er—croaked their way into advertising history.

The campaign became a cultural phenomenon, spawning sequels, merchandise, and even a storyline featuring the wisecracking Budweiser chameleons who replaced the frogs in later ads. (Did anyone have the chameleon’s music album? Yes, it was a thing.)

Adweek called it one of the “most iconic alcohol campaigns in advertising history.” If we have any criticism for the campaign, it’s that 5+ years of beer frogs and lizards got stale.

Address

Tempe, AZ

Opening Hours

Monday	7am - 7pm
Tuesday	7am - 7pm
Wednesday	7am - 7pm
Thursday	7am - 7pm
Friday	7am - 7pm

Telephone

(602) 432-9674

Website

http://www.tobiegroup.com/

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Tobie Group

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