10/23/2026
๐ช๐ฒ๐ฒ๐ธ ๐ถ๐ป ๐ฅ๐ฒ๐๐ถ๐ฒ๐: ๐ง๐ต๐ฒ ๐๐ฎ๐๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐ป๐๐ถ๐๐ถ๐ฏ๐น๐ฒ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐
Our case file this week: a busy marketplace, and a business owner trying to be seen in it.
๐๐ค๐ฃ๐๐๐ฎ (๐๐๐ ๐๐ง๐ค๐๐ก๐๐ข): Seth Godin supplied the first clue: in a busy marketplace, blending in is the same as being invisible.
๐๐ช๐๐จ๐๐๐ฎ (๐๐๐ ๐ผ๐จ๐จ๐๐๐ฃ๐ข๐๐ฃ๐ฉ): National Day on Writing handed out the homework: finish the sentence "I am the only ______ in the room who ______." National Sloth Day provided the cautionary mascot.
๐๐๐๐ฃ๐๐จ๐๐๐ฎ (๐๐๐ ๐๐๐ฉ๐ช๐ฅ): BNI builds every chapter around one seat per profession. In this room, every referral in your category has exactly one place to go.
๐๐๐ช๐ง๐จ๐๐๐ฎ (๐๐๐ ๐๐ซ๐๐๐๐ฃ๐๐): John Drummond of Five Star Painting of Pensacola landed a first referral worth more than $8,000. Then one bulletin board produced more referrals than he could keep track of. His verdict on BNI: definitely worth the cost.
Case closed: the businesses people remember are the ones their neighbors are happy to recommend.
Come see ๐๐๐ซ๐๐ง๐จ ๐๐๐๐ฃยฎ in action. Doors open every Thursday at 8:15 AM, and guests are always welcome.