08/02/2026
There are two ways to sell to someone who only cares about the price.
Here's the problem: when they ask for your best price up front, any number sounds high. They have nothing to compare it to.
Way #1: don't say your price first. Ask one question instead — "what is this problem costing you right now, every month, the way things are?"
Say they tell you $10,000 a month. Now your price has a partner. $3,000 next to $10,000 isn't excessive. It's a discount on a problem they're already paying for.
Way #2: some people won't answer that question. They just keep pushing — cheaper, cheaper. For them, stop adding value and start taking it away. "No problem, let's get you to a lower price. We'll remove this feature, and this one." Each time, tell them plainly what they're giving up to save that money. At some point, they stop you.
Because they were never really chasing the lowest price. They wanted the most for their money.
Give the price something to stand next to, or strip it down until they feel the value leave.
It's not about the price. It's about how you frame it.
Which way do you use more — anchoring the cost, or stripping the value?