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Hank's Writing Services

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United States
Turbotville, PA
Hank's Writing Services

Helping clients build killer brands for ten years and counting. Brand and marketing pro with experience in a variety of industries in both B2C and B2B.

My strengths lie in brand building and strategy, informational copywriting materials and - as a business owner and manager - helping my clients manage the anxiety and overwhelm that comes with running a business day in and day out. Marketing doesn't have to be stressful. You CAN have a brand you feel confident about showing to the world. Let me show you how

05/02/2024

Ok, but here's another thing about consistency: I think it's a damn dirty myth.

Let's talk about it.

The main storyline I've found out in the wide world is one of continuously grinding, always pushing, never stopping and, of course, working that social media hustle until your thumbs fall off.

Because if you don't have those likes and shares and followers, are you even *really* businessing?

So you've got to be on that screen, filming those reels, researching hash tags and trends and using all the most popular sounds before people get sick of them.

You've got to be offering new services or creating new products and keeping up with that business there, this one over here, that company all the way the hell over yonder.

You've got to update your blog, your website, your store, build your prospect list, send out at LEAST ten cold call emails a day - and don't forget all the follow-ups from the ones you sent out last week.

And you've got to do it every day.

Every

Damn

Day

But, like - until when?

Because we can't do anything forever. Not like forever, forever, you know? We burn out or do something else or at the very end of it die. Right?

So then THAT means there's no such thing as being consistent forever. Is there?

Maybe I'm just in a nihilistic era.

Maybe I'm more concerned with building the bones of my businesses, figuring out what I do and who I do it for, how I want to work and how I want to live my life.

Maybe I'm tired of screens and long to put marketing - something I love very much - in its place.

Maybe I want to live slow and soft and not be on the clock all day every day, forever.

Because forever ends, eventually. And that's okay.

If you're like me then you've found yourself sitting in this space where you want to do what you love to do, and you want to talk about it and share and expand your business - but honestly only a little bit, and only on your own terms.

And if you're like me, then maybe you've also begun to think of this as a total power position.

No more feeling goosed and harried into following some social media trend, or being tied to a wheel that never stops spinning. No more feeling like you *have* to want a six figure income, or to build your business into an empire.

Maybe your kitchen table operation is enough. Maybe your cottage industry business is enough. Maybe the customers you have, and the friends they'll bring your way are enough.

Maybe whatever pace and schedule and growth you find that works for you is just... enough.

How cool would that be?

03/25/2024

Let's talk about consistency. Or rather, let's talk about the myth of consistency.

Since I haven't posted in weeks, this post is talking as much to myself as it is to all of you. A meta Meta post, if you will🤣

We all struggle with staying consistent. Some of us more than others.

Take me, for example. I had adhd, which is a neurological condition affecting (among other things) both my executive functioning and time management skills. It's a handicap, a disability, and I struggle with being gentle and kind to myself - especially when I see people talking about "harnessing" adhd, like it's some kind of super power.

It's not.

Maybe you also have adhd, or another neurological condition, or a different kind of disability. Maybe you have kids that take up a lot (a LOT) of your time and energy. Or elderly folks you help take care of, or run errands for. Maybe you're dealing with any of a hundred other things, any one of which can derail your plans to stay consistent with your business.

I'm going to say something that a lot of folks may not like: It's okay. It's not great, but it's also not the end of the world. You're okay, your business is okay, it's not the end of the world.

I've gone round and round with buying the new planner, coming up with the new system, falling into the "This time, it'll work" trap. It never lasts.

Inconsistency is simply something that happens.

For me, what's helped is accepting this - and focusing my energy on building the skills to help get me back on track.

What do these skills look like? They look like assessing my priorities, concentrating on what really matters in the moment. They look like being gentle and kind to myself when things go all wonky for a while. They look like delegating tasks that overwhelm me, asking for help, looking for a coach or consultant, asking a friend on a body double date.

There are all sorts of ways to help yourself through a rough patch, whenever one comes around to knock you off your stride.

What are some ways you've found to help?

02/21/2024

Today's post is a little BTS action - a peek at what goes on here at Hank's Writing Services

Because what is it, exactly, that we do here?

In a nutshell, we make the lives of small to medium-sized business owners easier. And we do this with stellar customer service, exemplary writing and marketing skills, and a keen sense of brand story

What does that look like on the ground?

When a client first comes to us for help, our first step is always an initial consultation session. Each client's needs are unique, and we like to take our time getting to know each person, each business, each situation.

By the end of that first consultation - did we mention it's free? 😍 - we'll have a general plan of attack moving forward. Are we focusing on creating social media content, or creating a few website pages? Maybe we'll have a pamphlet or brochure or some how-to guides to do. We'll draw up a detailed plan of what we'll deliver, when and how

But maybe we'll just have another consult session on the calendar

Why? Because not every client needs a ton of copy written for them

Sometimes a business owner just needs to talk

And that's okay. In fact, it's more than okay - it's one of our very favorite things about what we do. Because we love to listen, and we love to help

We sometimes describe what we do here as "business therapy," and a number of clients exclusively retain us as a consultant, scheduling consult sessions on either a regular or as-needed basis

Interested in learning more? Drop us a line, or visit our website https://hankadamswrites.wordpress.com/

Want to book your own FREE initial consultation session? Excellent! Respond to this post, send us a message or email us at [email protected]

And don't forget to send this to the small business owners or creative entrepreneurs in your life, or tag them in the comments below!

02/08/2024

Let's talk about Product Descriptions! 🤩

These are some of my very favorite things to create, and I'll tell you why: They're a really fun challenge

In general, you've got about 75-100 words to tell folks what your thing is, what it does and why it's awesome

And don't forget you have to consider things like SEO, brand voice and tone - and staying consistent with all of these through all of your descriptions.

It's a lot. Creating solid product descriptions that do all of those things isn't easy. It's a little like Tetris, turning every element this way and that to make everything fit together nice and neat

But that's also what I LOVE. Here's this simple little thing, a very short description of a product or service. There's only so much you can do with it, right?

Wrong.

True, your descriptions will have a bit of a template, if you want to stay sane and not start from scratch every time. But you get to create a template that looks, feels, sounds like and directly serves YOU, your business, your brand, your customers

And yes, I totally get that not everyone is as big a marketing nerd as I am🤓

Not everyone is going to think these are fun

But that's why I'm here. As your friendly neighborhood copywriter, I understand how to create descriptions with power and pizzazz

I like 'em, I love 'em, I want some more of 'em

If you're struggling to create the pitch-perfect product descriptions of your dreams, drop me a line! I'm here to help

01/30/2024

Brand story is something I spend a lot of time thinking about. Like, a LOT 👀

Because I love it, because it matters, because it's pretty much everywhere in the world of business

Your brand story is THE way for your clients, customers and community to get to know your biz and what it's all about

It's the on-going, never-ending story told through your social media, website, ads, in-house signage and on a daily basis through face to face interactions

It's freaking EVERYWHERE. And I think that's pretty super cool👌

But I know that, for a lot of you, anything that has to do with branding or marketing immediately makes you rub that frowny spot between your eyes😒

And you know what? That's okay!

As a business owner, you don't have to love, adore and go nuts about every single part of your business. You can, in fact, hand over certain tasks that you aren't great at, or straight up just don't like

Delegation is the key to biz owner sanity 😌

Which is a long way of asking: Did you know that I offer brand consulting services, right alongside my writing services? 🤔

I do!

When you schedule a FREE one hour initial consultation session with me, we'll talk about all of the wishes, wants and worries you have about your biz, and where I can help

For many of my clients, what they need first and foremost is a consultant - someone to help them define and refine their brand story ✒️

Sound like something you want, need, have desperately been seeking?

Perfect!

Shoot me a message me here, or email me at [email protected]. Let's set up your FREE (in person or☎️) consultation session today!

Because brand story matters a whole bunch - but so does your sanity 💞

01/25/2024

Copywriting Product of the Day: Customer Case Studies

Also known as Customer Success Stories, case studies are a great way to show off your skills, products, services and happy customers - all in one go!

Similar to advertorials (stay tuned for those in another post), a customer case study reads a bit like a newspaper article. The key difference is the goal - this isn't just news you're reporting. The whole point is to talk about how your business solved a specific problem, met a need or help a customer overcome a challenge

It's a pretty basic outline:

Here is X, a customer who needed help with a specific situation
They struggled to find someone who could help them, sometimes for a really long time
Then they found you! Hurray!
Now you get to talk about what you did, how you helped, and how very happy they are with the results

The end.

Cool, right?

What's even cooler is how versatile case studies are

Sure, they're a great way to add depth to a reviews or testimonials page on your website. But they make for great physical ads or brochures, and they're not too shabby in condensed form on your social media either

And if you're a Business to Business biz? You get to promote, link to and support your customers' website or social media at the same time. And spreading a little love in your community is always, always a good idea

And now you know about customer case studies!

Want to add a few to your website or social media?

Interested in running an ad that features some customer successes?

Need help?

Send me a message! Case studies are some of my favorite things to write, and - as your friendly neighborhood copywriter - I am always happy to help

Have a great week!

01/23/2024

What even IS copywriting? 🤔

Copywriting is any piece of writing related to marketing and advertising

Which is both the simple AND the complicated version 😂

Why? Because while advertising is simple enough to define, since it's basically just ads and promotions, marketing is a much bigger animal

Marketing is brand work - brand strategy, brand building, brand storytelling. Which means it's part of dang near every element of running a business. And THAT means copywriting is everywhere too:

Creating a logo, finding the right font for your biz name, designing a business card or website header? That's copywriting

Writing the perfect social media post, even filling out that little About blurb at the top of your account? Also copywriting

Creating in-house signage for your business, like menus, signs and even price tags? Oh yeah, that's copywriting too

What you say about your business, and how you say it, is important no matter what format or medium you're using. Social media, online and print ads, your website, brochures, menus, product listings - it all, all matters

Sound scary or overwhelming? 😱

Does the idea of "doing marketing" make you want to take a match to your to-do list?

I can help!

I am an advertising and marketing nerd, an all-around copywriting geek. Sure, that makes me kinda boring at parties - but it means I'm a dynamite addition to your marketing plan 💥

So when in doubt, reach out: Message me today about my FREE consultations, and let's start figuring out how I can help ease your advertising and marketing stress today

01/18/2024

It should be easy, right? Talking about your business. Your pride and joy, your fixation, the thing you spend dang near all day every day doing?

But it isn't.

It isn't for me either. Sooo...

Welcome to the Struggle Bus Post!

A semi-regular kind of post where I talk about what's currently standing between me and marketing bliss (hint: it's me. I am always the problem).

Today's struggle bus keeps dropping me off at "Can't think of how to start posting on my page" station, when where I really want to be is "Just crossed 'post on Facebook' off my to-do list" depot.

Because I want to post about tips and tricks for marketing your beautiful business, and different ways I can help you do that, and why brand storytelling is so so important - oh, all sorts of fun, exciting things. But I just can't figure out where, or how, to start.

So why not? Let's talk about struggle bus-ing instead. Because I know for sure I'm not the only one getting in my own way on a regular basis.

Where's your struggle bus taking you today?

01/11/2024

Welcome to the very first post!

Here's a little bit about what I do here at Hank's Writing Services:

Create brand building strategies that make this whole marketing thing make sense
Empower clients to feel in control and confident in their marketing
Create content and copywriting materials such as blog posts, social media posts, website pages and informational products like user manuals, guides and FAQs
Offer FREE initial consultations to chat about your needs, challenges and goals

Want to know more? Send me a message! Reach out here on Facebook, or email me at [email protected]. I want to hear all about the challenges you're facing, and how I can help you take your brand to the next level.

Cheers!
Hank

Address

Turbotville, PA
17772

Opening Hours

Monday	12pm - 7pm
Wednesday	12pm - 7pm
Thursday	12pm - 7pm
Friday	12pm - 7pm
Saturday	12pm - 7pm

Website

http://hankadamswrites.wordpress.com/

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