25/08/2026
Quick question.
Can you log into your own website right now?
Not your agency. You.
If the answer is no, you don't own your website. You rent it.
We talked to a business owner this week paying $1,000 a month for SEO. No backend access. No metrics. No idea what he was buying.
Your domain. Your hosting. Your analytics. Your Google Business Profile.
All of it should be in your name.
A good agency hands you the keys and still earns the work every month.
If yours won't, that tells you everything.