Reframe

28/04/2026

This month we launched the Value Creation Content Series. Using the Reframe Value Creation Framework™ as a proxy, we share lessons learned, pros and cons for a third industry vertical.

Please read the content series and share your thoughts!

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https://getreframe.com/what-we-think/blog/

21/04/2026

We kick-off a content series focused on value creation for leaders, brands and businesses.

It is a follow-up to a 2017 research study we conducted with F500 brands. There is a lot of discussion around “services” we (agencies) provide for brands for internal and external growth. The ambition is to shift the conversation and focus on what we are doing to create value for client partners?

Value creation is the process of transforming resources, labor, and capital into outcomes that are worth more to customers than the cost of inputs, resulting in profit, stakeholder value and competitive advantage.

At Reframe. A different kind of growth agency, value creation has been our ambition for client partners since opening our doors in 2015.

Because a lot has changed in the industry, we are going to look back at what’s changed since publishing the 2017 State of the Total Market Industry Report.

The 2017 report was a first and innovative because it introduced a new industry vertical and a different lens because it reflected the total addressable and serviceable markets.

The assessment questions were not only focused on “general market or multicultural” value creation but total addressable market outcomes.

Within the report there is a methodology, an innovative assessment tool, findings and benchmarks for how brands were overcoming barriers across their strategy, structure, segments, systems and solutions for growth that reflected their total addressable serviceable market both externally and internally.

Here’s what’s different since the 2017 report, we now have evidence of value creation when accelerating both external and internal growth that reflects the total addressable and serviceable markets.

To learn more and get started, download the 2017 State of the Total Market Industry Report:

https://getreframe.com/colon-blog-post/the-state-of-the-total-market-industry-vertical-report/

Invite us to speak or partner with us to share learnings, implications and best practices since the 2017 report:

https://getreframe.com/contact/

More to come in the coming months.

We look forward to your feedback and partnership!

26/03/2026

14/01/2026

In a previous post I shared my intention, word and theme for the year is GROWTH.

What this means professionally is infusing this mindset into Reframe Consulting Services.

Using a tagline is a classic method used in advertising for simplifying the message and value a brand provides. This is our new tagline.

Reframe. A Different Kind of Growth Agency

After 10 years of being in service to brands and businesses, we asked them to describe in one word the value created as a result of working with Reframe Consulting Services. It was growth.

Meaning what made us different from other agencies and consulting firms, we helped them and the enterprise become hyper focused on growth and change that reflects the total addressable and serviceable markets.

Every year leaders have to strategically choose how they invest and deploy capital to accelerate growth from the outside (marketplace) and inside (workplace).

Using our growth and change approach, we help leaders achieve growth from the outside, in and inside, out.

Because of this we are introducing our first “tagline” that describes the end benefit when working with us. Growth Acceleration.

Reframe. A Different Kind of Growth Agency

What do you think?
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12/01/2026

As we all sprint towards our 2026 goals, at Reframe Consulting Services we made time to reflect on our 2025 lessons learned. Last year we went into the year with an ambitious content plan because it was our 10 year anniversary.

We go back and look at what content actually mattered to our users, listeners and readers. Please have a read and see our Top 5 most listened to podcast episodes and articles read.

To read and learn more, click the bio 👆🏾👆🏾

09/06/2025

The sixth and final episode of The Change Podcast by Reframe is now live on YouTube.

If you’ve been tracking, listening or watching the season, the them for season one was about the making of the book, Reframe The Marketplace: The Total Market Approach To Reaching The New Majority.

It was a bit of revisionist history where I interviewed industry leaders, discussed the innovative approach, what it is and is not, and whether or not anything has changed.

For episode 6, it is a bit of a future forward discussion with someone who was at the table with me as I was conceiving the book idea, writing the book, publishing the book and also chose to enter the family business, the world of advertising and communications at FCB New York as a producer, my daughter Alston Bowman.

Have a listen or watch it. It is a great exchange of ideas, thoughts and opinions. Click the bio👆🏾👆🏾👆🏾 to listen and watch!

09/06/2025

Season 1, Episode 5: Good Trouble: Validating The Total Market Approach with guest Lewis Goldman, former SVP of Marketing (Direct) at .

If you’ve been tracking, watching and listening, season one of the Change Podcast by Reframe is a bit of a revisionist history.

Based on the Wiley published book, Reframe The Marketplace: The Total Market Approach To Reaching The New Majority, we go back and revisit the making of the book.

Episode 5 captures the following chapters in my conversation with Lewis:
✅Chapter 3: What’s Wrong With The General Market and Multicultural Marketing Approach?
✅Chapter 4: Tales From The Front: Companies Trying To Get It Right
✅Chapter 5: Experimenting With The Total Market Approach
✅Chapter 6: Step One: New Majority Readiness
✅Chapter 7: Step Two: Structuring Your Organization
✅Chapter 8: Step Three: Rethinking Your Consumer and Customers
✅Chapter 9: Step Four: Designing The Right Customer Experience
✅Chapter 10: Step Five: Using Big Data To Measure Total Market Enterprise Results

If you are not familiar with the history of the Total Market topic and approach, this is a first hand account and great conversation to listen or watch.

At the time we were testing and learning an approach that led to a 3X improvement in their business using an innovative approach.

Give us a listen on your favorite audio platform or on YouTube, click the bio 👆🏾👆🏾

09/06/2025

Episode 4 on The Change Podcast by Reframe is Live!🎬

In this episode we feature .riley and produced the Cross-Cultural Report Roundtable.

We revisit that day because of the significance in announcing “It’s Official: There Is A New Majority!” and what came after this across the marketing and communications industry.

It was a phrase where Soledad O’Brien coined in the opening of the Cross-Cultural Report roundtable.

Patrick and I talk about his career journey and discuss the significance of what was happening at the time. We ask the question, what’s changed?

Give us a listen on your favorite audio or video platform, click the bio 👆🏾👆🏾👆🏾

09/06/2025

(S1E3) Documenting The Story About The Change Required is Live!

In this episode we interview literary agent and CEO, JL Stermer of Next Level Lit. We discuss the importance of documenting your inclusive leadership change story.

Sticking with the “revisionist history” season one theme, we go back to the early beginnings of how JL and I met, what literary agents are looking for when taking on a book project, how the process works and the results of launching a “how to” business book.

I’ve had many people over the last ten years ask me about writing a book and the benefits of writing a book. If you’ve ever wondered or had the desire of writing a book, this episode is for you!

I can not wait to get your feedback and thoughts on the episode.

To listen to the season on your favorite platform, click the bio and subscribe ☝🏾☝🏾

09/06/2025

(S1E2) Betting On The Future: The First Cultural Agency is Live!

This episode is special because for the first time Charles McKittrick and I share our perspective for what it took to launch the industry’s first cultural agency, OgilvyCULTURE.

I can not wait to get your feedback and thoughts on the episode.

To listen to the season on your favorite platform. Click bio and subscribe 👆🏾👆🏾👆🏾