27/07/2026
Not every company needs a full-time Chief Marketing Officer.
But many companies reach a point where they desperately need experienced marketing leadership.
If your business is facing challenges like:
• Revenue growth has stalled.
• Marketing spend isn’t producing measurable ROI.
• Sales and marketing aren’t aligned.
• Your brand lacks differentiation.
• You’re preparing for a product launch, acquisition, or expansion.
• Your marketing team needs executive leadership.
A Fractional CMO can provide the strategic direction of an experienced marketing executive without the cost and commitment of a full-time hire.
Over the past 30+ years, I’ve led marketing strategy for startups, Fortune 500 companies, high-growth organizations, and entrepreneurial businesses across industries including automotive, healthcare, financial services, professional services, B2B SaaS, casino & gaming, and B2B professional services.
I help companies:
- Explore new market with research insights
- Build innovative growth strategies
- Align sales and marketing strategies
- Improve & accelerate lead generation
- Develop stronger positioning and messaging
- Optimize CRM and marketing automation
- Make smarter, data-driven marketing decisions
Whether you need executive leadership for just a few hours a week or guidance through a critical growth phase, fractional leadership can deliver significant value while keeping overhead under control.
If your company is looking for senior marketing leadership without adding another executive salary, let’s talk today.
Scott Upham
Email: [email protected]
Cell: (734) 478-1649
https://churchillfranklin.com
Strategy | Marketing | Insights & Market Research
