10/07/2026
Before you buy another platform, name the job you need it to do.
You might need a page that introduces your offer, a way for people to book, or a place to save client information. Those are different jobs. When you lump them together as “I need a website,” it becomes easy to buy more than the idea requires—or build something that looks good but leaves the important work unfinished.
Write this sentence before you start: “When someone arrives, I want them to _____.” Then describe what needs to happen afterward. That gives you a useful starting point for choosing tools.
On October 22, I’m teaching From Lost to Launch: How AI Apps, Websites & Landing Pages Actually Get Built. We’ll translate the tools, the jobs, and the connections into a map you can use.
Join me at 7 p.m. Eastern, live on Zoom: https://launch.codeswitch-ai.com/