Business Value Booster Program

06/09/2026

Whenever I ask a business owner, small or large, what the number one challenge is, the answer is always “people”. For larger businesses, it is managing the large numbers, the many compliance rules, and how to promote for the future while weeding out the disrupters. For small businesses, it’s much more basic than that.
• “How can I find people who are willing to work?”
• “How can I keep them once they come on board?”

Yes, the post-COVID world. But sooner or later we have to get past that.

One of the main reasons that employees don’t stick is that they aren’t clear as to what is expected once they are hired. Some of that may be an unrealistic view of the world now that the helicopter moms can’t save them, but there are a lot of small businesses that say one thing when they are hiring and another when the job has to get done.

Are you relying on boilerplate job descriptions handed down from your former corporate job? Your business doesn’t operate like that. Having a recruiter or an AI generate a position description, again based on thousands of other firms, isn’t going to match the reality either. You need more staff members to do very specific things, many of which cross over “traditional” roles. Tell them what those things are. Show them, if they come in for an interview. Let them get their hands dirty for a day – if they are willing.

Let them self-select out before hiring them; for the ones who accept, let them do the job you need to have done, which would be the same as the one they thought they were hired for. When you’re crystal clear on that, it will be a lot easier to attract the kinds of people who want to do that. They’re out there; they just didn’t know you were looking for them.

It’s not completely simple to define new, unique job roles, but they don’t have to be pages and pages of mumbo-jumbo. One of the elements of the Business Value Booster Program is to have the right people working at the right jobs – right for them and right for you.

06/02/2026

Are you feeling overwhelmed as a business owner? With so many responsibilities, it's easy to feel like you're drowning.

Everyone tells you “delegate” or “outsource”. But who can you trust to do things right? Where will you get the time to train them? It’s easier, faster, and cheaper to just keep on doing it yourself.

That’s a nice thought until you’re not able to be there for several days or maybe for weeks.

What if there was a way to regain your time and start owning your business instead of it owning you? And do it safely, without risking your business collapsing in your absence or taking on several new employees?

Find out how at Business Value Booster Program and take a free test ride on our Starter Kit to see if it will work for you.

05/26/2026

I’ve had business owners look at me and ask:
“Why didn’t you tell me sooner?”

The hard part was… I had tried.
But when you are working 60 hours a week just keeping the doors open, conversations about retirement, business value, and exit planning are easy to avoid. You can do that Someday, when things settle down a bit. But they never do.

“We’ll talk to you later, when we are ready to sell. Someday.”

For most owners, someday always gets there first. Then suddenly the owner is exhausted, the business depends entirely on them, and there isn’t enough value there to fund the future they imagined.

A few months later, the business is shuttered.

That is one of the reasons I built the Business Value Booster Program: to help owners regain options before Someday takes them away.

Find out how to geta free Starter Kit that will put you on the road to get ahead of Someday.

05/07/2026

If you're working over 55 hours a week, you don't own your business. It owns you. The Business Value Booster Method provides 3 simple phases to get back in control and start enjoying it and your life. Simple, not always easy, but a whole lot easier than spending the rest of your life driving yourself to exhaustion to hold together a business that nobody will want to buy. Unfortunately that's the track 87 percent of business owners allow themselves to follow. To find out how you can get back into the top 13 percent, with practical steps you can take now without throwing your business into chaos, DM me.

04/29/2026

Anyone here know a mortgage lender? We’re looking to add that seat to our Williamsburg referral group. We Zoom Tues @ 9am.

04/29/2026

Is one of your business problems staring you right in the face and you're not seeing it?

Of the four main reasons you won't be able to sell your business if you have to step away from it, or might even cause it to fail in the immediate future, one is the easiest to spot and the easiest to fix.

Premises, whether physical or digital.

o If your business looks like somewhere a client would rather not be, they won't come.

o If it looks like an employee isn't safe working there, they'll stop.

o If your website looks like a third-grade project, or if the pages and buy buttons don't work properly, buyers will find another vendor who appears to be taking their dollars and the business seriously.

Some of the other "show stopper" issues may have much deeper and larger impact, but people don't see that stuff for a while. Your premises are the first thing they see. Don't let it be the last.

The Business Value Booster Method shows you 13 practical, doable steps to increase the value of your business without throwing it into chaos or adding even further to your already-overloaded schedule. DM me to find out how.

04/21/2026

What's the difference between owner-centered and owner-dependent?

Many small businesses are owner-centric. Everything revolves around them. They check every outgoing delivery, handle all the cash, approve every sales estimate. Over time, that has to be fixed if you ever want to step back and work a normal workweek, or maybe sell the business.

The business is truly dependent on you when it simply cannot operate without your presence. If you're the street mime in a mime-for-hire company, or the mechanic at Bob's auto shop, and the only one who can operate the QuickBooks, and the only one allowed to operate the register, then the essential functions are being done by you and you alone. On the days you can't be there, the business simply shuts down. No revenue, no bills paid, no sales made.

Either way, you don't own the business. It owns you.

IF you're in an owner-centric or owner-dependent business, you should act to reduce this, because you can't sustain a 5+ hour week indefinitely. Sooner or later, you're going to have to step away for health or other reasons. When you do, the business stops, as does your income, and it may be hard to get it started again.

Now, while you still have that healthy body and healthy (if demanding) business, is the time to take a few easy steps to make that business less demanding of your time and less dependent on you for survival. Comment here or DM me to get a free Starter Kit to put you back on the road to truly owning your business.

04/16/2026

Most small business owners are making one simple, well-intended mistake. Not only will it be impossible to sell their business should that need arise, but it puts you in danger of being arrested at any moment. What mistake is that?

"Optimizing" their finances so that no income tax is due. AKA fiddling your tax returns.

Of course you don't want to send 20+ percent of your real income to the IRS. But understand how the basic measure of business value works, if you do have to sell: typically somewhere between 1x and 3x your net income. Suppose you are netting $250k/yr in reality but only showing $25k (or less: some CPAs advise their clients to show only $13k/yr as wages). OK, after non-business deductions, you'd be saving $40k/yr in taxes. Not chump change.

But if something happens and you need to step away from the business, buyers are only going to pay for the $25k/yr profit you are showing on your tax return, and you sure won't be in the "top performer" category, so you'll get maybe $50k for this business - which would actually be worth $750k-$1 million if you had clean books and tax records. Shouldn't they believe you about the other $225k you make but can prove? "Trust me"? You just admitted you're lying to the IRS! Why would they trust you? Actually, most buyers will run away from this scenario completely.

So to save $200k in taxes over the next 5 years, you gave up $800k in capital value for the business. Obviously, the sooner you have to step away,

Aha, but what if you don't want to sell in the next 5 years? In the age of AI, even the not-so-tech-savvy government is going to be able to detect improbable situations. What are the chances of a systemic or random audit? If it happens, you're dead meat.

Still bucking the odds? What are the chances some life-altering event will happen in the next 5-7 years? Think back 7 years - 2019. How much of what has happened since then did anyone foresee? COVID, Trump 2.0, Iran, you name it. (Or is it possible that a disgruntled employee might rat you out to collect a reward?)

DM me to get access to my free Starter Kit on how to start owning your business instead of it owning you.

04/07/2026

Are you the Superman or Superwoman in your company? If you are working over 50 hours per week, then yes. But that’s not a good thing.

Let’s face it, it’s only natural to want to feel as though your contributions are really making a difference. If you’re the business owner, you certainly are making that difference – but not in a good way. As long as you can hold everything together, the company will survive, but it can’t thrive. You and your family won’t thrive either.

Someday will come, you’ll have to back off for a few weeks, and the company won’t be able to handle it. We can help you start owning your business (and enjoying it again) instead of it owning you.

DM to tell me it doesn’t work that way in your company – or to find out how to begin fixing it without taking on another massive workload.

04/07/2026

Doing too much at once will overload you and confuse your employees. More small steps move you faster than a big step you can never hope to complete.
https://www.facebook.com/share/p/1a4B7cJ9i3/

A great plan isn’t perfect—it’s realistic. Adopting a whole new “business operating system” will just overload you and confuse your employees. Start with 1–2 near-term actions that (a) move you in the direction you need to go and (b) you can complete in the next 2–4 weeks. Small, consistent wins build momentum and keep you moving forward.
DM me to find out how to figure out what that direction is and how to complete 1–2 achievable actions for the next month