United States Business Association of E-Commerce

09/03/2025

Thank you, United States Hispanic Business Council, for highlighting the story of our Founder, Tayde Aburto.

In our latest Made in America feature, we highlight an entrepreneur who turned vision into opportunity, not just for himself, but for thousands of others.

Tayde Aburto, an entrepreneur with roots in Michoacán and a thriving career in San Diego, recognized early on that too many small businesses were being left behind in the digital economy. To close that gap, he founded the Hispanic Chamber of E‑Commerce, followed by the U.S. Business Association of E‑Commerce.

Now, he’s adding a new chapter, with Santa Prisca Salt, a handcrafted product inspired by tradition, craftsmanship, and the pursuit of pure, authentic flavor.

Read Tayde’s Made in America story here: https://www.ushbc.com/made-in-america/tayde-aburto

Made in America is a USHBC initiative, spotlighting the real stories behind America’s economic engine, our small business owners and entrepreneurs.


Tayde Aburto - Online Business Coach and Strategist Hispanic Chamber of E-Commerce United States Business Association of E-Commerce Santa Prisca & Co.

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