01/04/2023
Gamification can be great at meetings & events, but it's not always done right ...
A recent quote in Corporate & Incentive Travel Magazine | A typical example of gamification Gimpel has seen for decades at conferences is something like a ‘passport’ system to encourage visits to the exhibitors. “There are a number of variations on this, but it basically looks like visiting numerous vendors where you get a stamp or a signature and if you collect all of them, then you get a prize,” Gimpel says. “From the outside, this can look successful because it means there are a bunch of people racing around an exhibit floor and seemingly interacting with exhibitors. But the reality is a lot of those interactions are not very valuable. It’s just attendees trying to win an iPad and they don’t really care about the exhibitors, and it means they’re visiting exhibitors that really aren’t a good fit with them just to get that stamp.”
From earning points toward prizes upon listening to breakout speakers, to team-building events that award the most successful teams, to interactive games that result in free giveaways, the gamification of today’s meetings and events is popular among attendees and planners alike.