Glassroth Creative Strategies

10/14/2026

Fall is a season of change 🍂 and sometimes a brand needs one too.

As Global Health Council's role evolved, its brand needed to catch up. GHC had to show up as both a trusted authority and a unifying force during a period of disruption in global health, balancing urgency with optimism.

Our team delivered a full brand refresh:

➡️ A messaging architecture built on four pillars: Unite, Empower, Elevate, Champion
➡️ A modernized visual identity with a new color palette and typography system
➡️ A human-centered, photography-driven design approach
➡️ A flexible, modular design system plus a full suite of templates, social assets, and presentations
➡️ Website design and production

The result is a brand that signals resilience, credibility, and forward momentum, and gives GHC's team practical tools to communicate consistently across every channel.

Read the full case study on our website.

10/12/2026

Kind words from our partners mean a lot to us. Here's what Julia Roberts, former VP of Global Fundraising & Communications at Population Services International, said about working with our team:

"Glassroth dedicates themselves to be deeply engaged partners; intensely focused on understanding the client needs, and then delivering above and beyond."

Deep engagement isn't an add-on for us. It's how we work. Every project starts with listening to understand your goals, your audiences, and the constraints you're working within, so the strategy and creative we deliver truly fit.

Thank you to Julia for your trust and partnership.

10/06/2026

October is . About 1 in 8 women will be diagnosed with breast cancer in their lifetime, and about 10% of all breast cancers are caused by inherited gene mutations.

Knowing your hereditary risk gives you options, and FORCE: Facing Our Risk of Cancer Empowered is here with support groups, peer navigators, 24/7 message boards and decision tools to help you use them. Learn more at facingourrisk.org.

10/05/2026

Client Spotlight: Elizabeth Glaser Pediatric AIDS Foundation (EGPAF)

For more than 35 years, EGPAF has worked to end pediatric HIV through prevention, treatment, research, and advocacy for children and families in more than 20 countries.

Its Generation Zero commitment aims to drive new pediatric HIV infections to zero. The urgency is real: nearly 10,000 young people are newly infected with HIV every week, and global HIV resources are at their lowest level in over a decade.

We're proud to count EGPAF among the mission-driven organizations we partner with. Learn more about Generation Zero and how you can support it: pedaids.org

10/01/2026

Knowing your family history and understanding your risk for can change the course of your life.

Your genes don't have to be a mystery. This National Hereditary Cancer Awareness Week, please:
1️⃣ Talk to your family.
2️⃣ Learn your history.
3️⃣ Talk to a genetic counselor about your risk.

Our client FORCE: Facing Our Risk of Cancer Empowered is here to make sure you don’t face this alone. Learn more: https://ow.ly/CI1l50ZAGWa

09/23/2026

If the answer is "No" or "Idk," call us — we need to talk.

At GCS, we help mission-driven organizations:

🔍 Audit how AI tools currently describe them — and whether they're mentioned at all
🧩 Restructure existing content so AI can find, understand, and cite it
📣 Strengthen the signals that make AI trust you as a source

The good news? You've already done the hard work. Your reports, policy briefs, and impact stories are exactly the kind of expert content AI is looking for. It just needs to be shaped so these new "answer engines" can put it to work for your mission.

Curious how your organization shows up in AI search? Contact us at glassrothcreativestrategies.com

09/21/2026

Small team. Big mission. Limited bandwidth. Sound familiar?

That's why we don't start with a one-size-fits-all plan. We start by understanding where you are: your goals, your team, and what you can realistically sustain. Then we build tools that make strategic communications part of the work you're already doing instead of one more thing on your plate.

Whether you need support on a single project or a fractional communications department, we scale to fit your capacity. Let's talk about what's possible for your organization: glassrothcreativestrategies.com

09/21/2026

Mobilizing an audience isn't about shouting louder — it's about knowing exactly when and where a specific group is most likely to act, and building the message to fit that moment.

A perfectly written email sent to the wrong channel at the wrong time does nothing. This is the strategic layer that sits underneath every piece of creative we make.

Where does your team's timing usually break down: the message, the channel, or the moment?

09/17/2026

: Global AIDS Policy Partnership (GAPP) works to inform and influence U.S. global HIV policy and funding decisions in order to drive progress against the AIDS epidemic. GCS is proud to support GAPP's mission.

Learn more about this organization: https://globalaidspolicy.org/

09/15/2026

Glassroth Creative Strategies runs on a mix of people who've spent years in the nonprofit and advocacy sector and people who bring a genuinely fresh perspective to it — and honestly, that intersection is where our best ideas emerge.

No cookie-cutter playbooks here. Just a team that puts in the extra hours to support your organization's mission ➡️ https://glassrothcreativestrategies.com/who-we-are/

Juliet Glassroth is an accomplished communications professional with nearly 30 years’ experience in advocacy, branding, content development, and messaging. She has developed a specific expertise for translating complex concepts to reach and resonate with target stakeholder audiences. Prior to star...