SOMA Strategies

Name: SOMA Strategies
Address: Washington D.C., DC, US
Telephone: +1 202-361-9225

Female-owned firm; Big agency ideas, small agency creativity. Health + Influencer Marketing

03/16/2026

Creator partnerships used to just be about reach!

Now they influence something much bigger:
the signals that shape how brands are understood online.

As AI tools increasingly summarize and surface information about brands, the ecosystem of sources around you matters more than ever.

Our biggest takeaways from ’s DC Roundtable around the future of brand reputation.

01/16/2026

As we move into 2026, the creator landscape has some clear shifts.

Valued at over $250 billion, the creator economy is on track to nearly double by 2027 (Forbes / Goldman Sachs).

But what does this mean for brands and creators?

Here are the critical changes:
➕ Vanity metrics can’t stand alone without context
➕ One-off collaborations can fall flat if not intentional
➕ Embrace trust, alignment, and long-term relationships.

At SOMA, we’re all about nurturing partnerships that prioritize deep connections over mere reach.

What outdated tactic will you leave behind this year?

04/21/2025

👩‍💻A glimpse inside the Responsibility.org Summit!

Last week, SOMA brought part of our incredible influencer team to Washington, DC for the annual Responsibility.org Summit. We spent time aligning on this year’s editorial calendar, reconnecting in person, and reflecting on why we do this work.

As part of the experience, we headed to Capitol Hill (for the second year in a row!) so creators could meet with Members of Congress from their districts. These powerful conversations—timed with Alcohol Responsibility Month—focused on the why behind their partnership with : to help prevent underage drinking, stop drunk driving, and promote responsible choices with alcohol.

Some takeaways that stuck with us:
• Long-term partnerships fuel real impact.
• There’s no replacement for in-person connection.
• Policymakers are listening—especially when the message is personal and real.

Proud of all the progress this team continues to build!

01/16/2025

The influencer marketing industry is projected to grow to $22 billion this year, but not all of that is branded campaigns to sell products.

At SOMA, we pride ourselves on our awareness-based campaigns and the extraordinary impact of raising awareness about critically important topics, like access to clean water. We partnered with the Robert Wood Johnson Foundation and to help raise awareness about the communities across the country who still lack access to clean water and the ways the Bipartisan Infrastructure Law and Inflation Reduction Act reversed decades of declining federal spending on water infrastructure.

We built a diverse team of content creators who focused on a range of issues, from social justice to environmental and community advocacy, and the results speak for themselves. Take a look at how we can reach wide and diverse audiences with critically important messages when partnering with the right team. A dramatic lift on the Water Hub’s follower count was an added bonus!

11/28/2024

We are so very thankful for our clients, creators, and everyone who makes the work we do possible.

From our SOMA family to yours, Happy Thanksgiving! 💜💛

05/09/2024

Many organizations engage with content creators for a one-time campaign, but building a longer-term program creates opportunities for much deeper impact.

Long-term creator programs:
💜 generate higher engagement
💛 create stronger relationships
💜 produce more authentic messaging
💛 foster meaningful connections
💜 drive better outcomes

We are still walking on air after our successful Influencer Summit with last month, which allowed us to connect with the team and develop our program editorial calendar for the year.

Thank you to our client and the amazing influencers for making it all possible!

12/09/2022

Childhood nutrition impacts a child's social and emotional well-being, along with their ability to learn in school!

This school year was the first time since the pandemic began that school meals haven't been free for everyone.

In support of , a national program of the Robert Wood Johnson Foundation, we mobilized a team of content creators to share information on how to apply for free or reduced meals, along with working to de-stigmatize universal food programs.

Our diverse and dynamic team generated tremendous results and helped us reach parents nationwide with this valuable information. We prioritized Reels as a way to deliver the important information in an approachable way, while also delivering the types of content the Instagram algorithm favors.

Take a look at what our team accomplished. We're looking forward to launching more health and wellness campaigns in 2023 with our incredible roster of influencers.

09/09/2022

The explosion of Instagram Reels and TikTok through 2022 elevated the importance of visual storytelling in health-related campaigns. Take a look at how we engaged with content creators and influencers on behalf of our client, Missouri Foundation for Health and betty&smith, to debunk myths about the COVID vaccine's impact on fertility and pregnancy. Our partnership with 9 diverse influencers generated important fact-based conversations and helped to build trust around the safety of the vaccine. If you're interested in learning more about how to engage with creators on issue-based or patient education campaigns, reach out to us in the DMs or email.

06/29/2022

New social feature✨ Creators Marketplace

Meta is in the process of testing out a unique feature for Instagram that’s called Creator Marketplace - A designated place on Instagram where creators can get discovered and paid for content.

It will also allow brands to share new partnership opportunities.

This sounds like a fun feature- what are your thoughts?

06/15/2022

✨SOMA Success: Hot Flash Help!

This April, SOMA partnered with and a selection of diverse influencers to raise awareness around perimenopause and menopause, with a focus on hot flash symptoms, how to talk with your healthcare provider about your
symptoms and treatment options.

We’re so happy with the outcome and thankful to our influencer team for helping us launch such an important and successful campaign!

Address

Washington D.C., DC

Telephone

+1 202-361-9225

Website

http://www.somastrategies.com/

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