09/23/2026
It's always a pleasure to be with other employee-owners to learn from each other, share successes, and think about how to move ESOPs from being a best-kept secret to a well-known business solution that makes capitalism work for more people. Our CEO Betsy Bassan and communications expert Madeleine Pryor led a session this week at the Mid-Atlantic & Carolinas Chapter of The ESOP Association Fall Conference in Raleigh on “Going Beyond the Bottom Line to Drive Business Success." They shared how companies can intentionally build a strong ownership culture that translates employee ownership into increased business success—a virtuous cycle that benefits employees, the company, and founders.
Drawing on Panagora’s own journey as an employee-owned company, Betsy and Madeleine shared five practices that have shaped our approach:
✅ Aligning leaders around a shared vision for employee ownership
✅ Educating employees about the ESOP and the business
✅ Involving employee-owners and creating meaningful opportunities for input
✅ Informing employees through consistent, transparent communication
✅ Repeating key messages and reinforcing ownership throughout the employee experience
👉 Our key takeaway: The ESOP creates ownership. Culture activates it. ✨
When employees understand the business, see how their work contributes to its success, and have meaningful opportunities to participate, employee ownership can become more than a benefit. It can become part of how you build a stronger, more resilient business.
Thank you to Mid-Atlantic & Carolinas Chapter of The ESOP Association for bringing us together and organizing fantastic sessions with inspiring speakers.