07/23/2018
Email marketing is still a very effective method of reaching customers. In fact, it has a median ROI of 122%! That's 4x higher than direct mail, paid searches and social media according to DMA and Demand Metric.
Take advantage of this marketing tool by incorporating some of the tips below. 👇
1 | ✏ SUBJECT LINE - First things, first. Grab your reader's attention with short lines that pique curiosity and are relevant to what's inside (no clickbait)
2 | 🏖 IMAGES/COPY BALANCE - Your audience doesn't want to read too much copy. They should be able to quickly scan over the email to understand the purpose. If you have a lot to say, try using a CTA (Call to Action) to direct them to your website or landing page for more info.
3 | 👩💻 TAILOR-MADE CONTENT - Your reader subscribed to receive specific content. Be sure you're sending emails that reflect what they're interested in.
4 | 📱MOBILE-FRIENDLY - Ideally, emails should be optimized for all devices. According to Bluehornet, emails that aren't optimized are deleted 80% of the time.
5 | ⏰ TIMING - Increase your open-rate by sending during "primetime." Coschedule Research has narrowed down the best time to send email to 10AM and from 8PM - Midnight. The best day is Tuesday.
