Brandingmattersgroup

09/17/2019

Our new name is "BRANDING4CHANGE!" It's a better fit for the diversity and inclusion work that we do to create culture change in the workplace and in the minds of so many. Find us now on our FACEBOOK page of the same name! Thanks!

09/06/2019

Men take note. Women take charge. Diversity doesn't last if there is no inclusive environment to support it.

Whether or not they're going all the way to space, there's a lot of science behind getting women to the top.

08/31/2019

IMPLICIT BIAS, RACISM OR BODY-SHAMING IN THE US OPEN??!!??

The future of Women's Tennis that are coming through the doors opened by Serena and Venus Williams. The future includes COCO GAUFF, SLOANE STEPHENS, MADISON KEYS, NAOMI OSAKA, AND TAYLOR TOWNSEND.

In 2012, Taylor Townsend was told she was too fat to play in the US Open despite the fact that she, a US player was the No. 1-RANKED JUNIOR GIRLS' TENNIS PLAYER IN THE WORLD. She was clearly a young player with a bright future. However, the USTA wasn't that interested in helping her in the U.S. Open, saying she was too fat and refused to fund her expenses. You decide was it racism, body-shaming or implicit bias?

Either way, USTA later changed their tune, and 116th-ranked Townsend fought back to upset 5th-ranked Simona Halep two days ago and is playing in the third round of the US Open as we speak.

Taylor Townsend, now 20, was the top junior player in the world when she became stuck in the middle of a debate over body shaming.

08/22/2019

Women's Equality Day is Monday, Aug. 26! Celebrate by reading THE MEMO!

"THE MEMO"
WHAT WOMEN OF COLOR NEED TO KNOW TO GET A SEAT AT THE TABLE

Lean In for women of color: A no-BS look at the odds stacked against women of color in professional settings, from the wage gap to biases and micro-aggressions, with actionable takeaways.

08/22/2019

Finally, this NY Times article The 1619 Project gives us an accurate examination of America's dependence on slavery in the past and its modern-day legacy of second class citizenship. A must-read!

Our founding ideals of liberty and equality were false when they were written. For generations, black Americans have fought to make them true.

08/16/2019

Special thanks to the people that liked the new Branding Matters Group page! We got over 100 likes in the last 24 hours and appreciate your support in creating change in this world.

08/16/2019

For every dollar a white man makes, a white woman earns 77¢, an African American woman earns 65¢, and a Hispanic woman earns 57¢. (Graphic from Equal Means Equal.)

- US Bureau of Labor Statistics and the Department of Commerce.

This new cover pic shows we have a long way to go. The graphic demonstrates the gender wage gap and the detrimental impact of intersectional discrimination. Intersectional discrimination occurs when someone is discriminated against because of the combination of two or more protected bases (e.g. gender and race). As shown here, women of color are disproportionately impacted by both patriarchy and racism.

Women's' Equality Day is Monday, August 29, 2019. This year do your part to change this graphic.

The trainings facilitated by the Branding Matters Group assist businesses in addressing the conscious and unconscious bias that leads to these disparities in the workplace.

08/16/2019

This article artfully and intentionally explains outrage without using outrage. It's a teachable moment about privilege and how to use it wisely.

You are not a black woman, and you do not get to claim either blackness or womanhood. There is a clear line between appreciation and appropriation

08/06/2019

Vinay Kapoor, the Chief Diversity Officer at BNP, wrote this insightful article on “Privilege” several years ago. However, it’s just as relevant today.