09/03/2025
I can see clearly now.
"When you have a clear vision of your goal, it's easier to take the first step toward it." LL Cool J
In working with dozens of business leaders in my consulting practice, in addition to my corporate experience, I’ve learned that the most effective leaders check these boxes.
They:
1. Know the desired outcome
2. Drive a shared vision through effective communication
3. Encourage alignment across the team
4. Hold people accountable for their part in achieving the desired outcome
5. Support their team members based on their needs
The first one sounds easy, and perhaps in the corporate world, it may be. For entrepreneurs and even more established business leaders, the flurry of the daily can cloud the vision of the future. And sometimes the love of the solution clouds the vision of the pain point they are hoping to solve.
They started their company after seeing a connection between their skills and passions and a need in the marketplace. As they start adding team members, they convey this mission through conversations, and sometimes external and internal materials. Often, when someone quits, or a client pivots, or a technology fails, they lose sight of the vision.
A business plan is certainly an important navigation tool. When the time isn’t right to start it or revise it, and you just need to re-orient yourself and your team, try a vision statement.
What are we doing? Aligns the team on the mission
Why now? Reminds everyone of recent changes or learnings that need to be addressed
How will we know we are successful? Most importantly, helps to define what good looks like.
This tool is relevant for both for-profit and non-profit organizations.
Thank you, Red Adair for the gift of the vision statement, and for your lifetime leading fire-fighting teams with lower than typical casualties.
Next week, I’ll share how a business lifecycle roadmap can add clarity to an organization’s goals and can avoid scope creep.